It’s no secret that I’ve been an Apple fanboy ever since I first read about the company and how it was founded in the 1970s in a Cupertino, Calif., garage by two guys named Steve.
In fact, my first computer was the Apple II, which brought personal computers to millions of people back in the day.
I’ve also been a fan of its advertising campaigns across the decades. Along with its groundbreaking technology, Apple has always taken a different and memorable approach to advertising its products.
But it gained notoriety in 1984 with the debut of the Macintosh.
Apple’s 1984 Super Bowl ad, which skewered IBM while introducing the Mac, is hailed as perhaps the most groundbreaking ad ever. It only aired one time. In case you missed it or it’s been a while, you can play it below.
Then, co-founder Steve Jobs left the company when he was fired by John Scully, the CEO he hired. Apple wandered in the wilderness for a decade before Jobs returned, first as interim CEO and then with the full title.
One of Jobs first and most memorable acts upon his return was to launch Apple’s Think Different campaign. I loved it, and apparently millions of other people did, as well. The company’s sales began to soar. Watch the ultimate Think Different ad here, that celebrates The Crazy Ones.
Another well received Apple ad campaign was known as the Switcher ads, featuring regular people who had switched from PCs to Macs.
My favorite Apple ad campaign of all time was the I’m a Mac campaign that ran from 2006 to 2009. I’m a Mac was actually a series of short vignettes starring Justin Long as the Mac and John Hodgman as the PC.
Long was one cool dude, while Hodgman was hopelessly uncool, out of date and out of touch with popular culture.
But mostly, the ads were funny, which hooked me immediately.
Although it’s been 12 years since the ads were aired, you can easily find them on YouTube. Here’s my favorite I’m a Mac ad of them all, featuring Patrick Warburton, who also played “Puddy” on Seinfeld.
Enjoy the comedy.
BREAKING NEWS: Just saw this from the Wall Street Journal about Apple Inc.
Apple Inc. became the first U.S. company to reach $3 trillion in market value, the latest milestone in a pandemic-era surge that carried shares of the iPhone maker and other large technology companies to unprecedented highs.
Apple shares crossed the milestone when they topped $182.856 Monday. The share price has more than tripled since the pandemic lows of March 2020, adding around $2 trillion in market capitalization.