Apple fanboy – Jim Stafford's BlogOKC

Hello muddah hello fadduh, here we are at Camp … Apple?

It’s summer, so my grandson and I went to camp this week. But it’s not what you might expect.

Solomon and I spent about an hour and half at Apple’s Penn Square store participating in Apple Camp, which tried to light a spark of creativity in ‘campers’ aged 6-10.

Apple Camp is free and part of the tech giant’s “Today at Apple” program that provides education for using products like iPhones, iPads, shooting photos and videos, and more.

So, when I saw that Apple Camp was designed for Solomon’s age group and would show him how to create content on his iPad rather than merely consuming games and videos, I signed us up.

Solomon wasn’t so certain about participating at first, but warmed up to the lesson provided by friendly camp leaders (counselors?) John and Bill.

They showed the young campers (and their adult chaperones) how to draw colorful characters using the Freeform app on the iPad. But first, they instructed the kids on how to use an Apple Pencil to unlock various markers and brushes they could use to draw. The campers even learned how to incorporate emojis into the art.

Now that’s a life skill.

Apple Camp leader John shows the young campers how to use drawing tools on the iPad.

John and Bill were positive and upbeat as they encouraged the kids to imagine their own ‘super power’ and then draw a character that would portray their power and use it to help others. Turned out it was a collaborative camp, so the kids swapped iPads with one another and completed the drawing started by their peers.

One kid got Solomon’s stick figure, all black doodling, while we were handed that camper’s tablet that showcased big bold colorful lines. We weren’t there to compare talent, but I’m pretty sure I know which kid will become a graphic designer.

What I liked about the Apple Camp was that it showed very young kids that the iPad offers more than YouTube videos or PBS games. If kids can dream it up, they can draw it up on the tablet, using their fingers if they don’t have an Apple Pencil.

And they got a free T-shirt in the deal.

The downside of the experience was that the instructors threw a lot of how-to information at the kids from the very start of the ‘camp,’ and then — boom — the kids were on their own to find the tools to sketch and draw their characters.

Now, when Solomon got stuck trying to find the right tool or erase something we didn’t mean to make, the camp leaders jumped in to show him the solution. Solomon picked up finding and using the markers and erasers much faster than me.

As we left the Apple Store, Solomon offered a non-committal ‘it was OK’ when I asked him if he enjoyed the experience.

So, I think we will skip the upcoming “Make a Theme Song” using GarageBand on iPad. We’re back to watching Handyman Hal and endless Legos videos on our iPad.

I tried.

BONUS CONTENT: My wife will tell you that hanging out at the Apple store is like Nirvana to me. And it is. I fanboy over all their technology and have since, well, the late 1970s when I first read about the two Steves and their scrappy startup.

That means, of course, that I’ve written plenty about Apple over the years on this blog. Here are a few links to past posts, if you share my interest in the company.

Fondly recalling my first love in computing

I’m a Mac (fanboy) Apple ads across the years

Still an Apple fanboy after all these years

Apple in 2024: Nobody likes a bully

One more thing: there are no more surprises in Apple product events

Steve Jobs makes a ‘one more thing’ announcement at a live Apple product event.

This past Tuesday, Apple Inc. introduced its latest line of iPhones in a special pre-recorded event that showcased iPhone 17 and an extra thin iPhone Air.

Along with showcasing the latest Apple Watches and Airpods, the event lasted just over an hour. It included introductions from Apple CEO Tim Cook plus key Apple staff, as well as customer testimonials, music and ads to showcase it all. You can watch it here.

Unfortunately for me, I knew in advance almost every product that was introduced, down to the new iPhone Air.

Thanks for spoiling it, Mark Gurman.

Gurman is a tech writer for Bloomberg News who covers everything Apple like Helen Thomas covered the White House once upon a time. The author of the Power On newsletter, Gurman had already detailed almost everything Apple debuted, down to the specs of the iPhone Air and cameras in the iPhone 17 Pro Max.

I didn’t want to know any of that before I watched the Apple event. I long for the days of the “One More Thing” that the late Steve Jobs would surprise the audience at Apple product events. I was just as surprised and awed as everyone else when he pulled the first iPod out of the pocket of his Levi’s in 2001.

Watch Jobs make some “one more thing” introductions in the video below.

I’m not sure how Gurman gets his info, but I assume it must come with Apple’s cooperation or willfully ignoring his insider scoops. Reporters and podcasters that I follow seem happy with the situation because Gurman’s reporting gives them something to discuss on an ongoing basis from week-to-week.

I realize that all of this doesn’t matter to about 99.9% of the public, but as a long-time Apple Fanboy, it’s a big deal. There was time that Jobs was so obsessed over keeping future products secret that he took steps like issuing memos with slight alterations sent to different employees to catch leakers.

Just as it should be.

Oh, and one more thing. I long for the pre-COVID years when Apple’s product events were all performed live in front of an audience and streamed to the rest of us. It was way more fun when new Macs or iPads or software were introduced by Jobs or Phil Schiller or Craig Federighi, and demoed right on the stage.

That was live theater, and I loved it.

But here we are in 2025, and we all can predict virtually every new product in advance as a pre-recorded Tim Cook introduces it as Apple’s “best ever.”

No suspense. No surprise. No one more thing.

Get off my lawn.

UPDATE:

Here is what Jason Snell, former editor of Macworld magazine who has covered Apple for decades, had to say about new product developments that are leaked to the public.

I’m a Mac (fanboy): Apple ads across the years

It’s no secret that I’ve been an Apple fanboy ever since I first read about the company and how it was founded in the 1970s in a Cupertino, Calif., garage by two guys named Steve.

In fact, my first computer was the Apple II, which brought personal computers to millions of people back in the day.

I’ve also been a fan of its advertising campaigns across the decades. Along with its groundbreaking technology, Apple has always taken a different and memorable approach to advertising its products.

But it gained notoriety in 1984 with the debut of the Macintosh.

Apple’s 1984 Super Bowl ad, which skewered IBM while introducing the Mac, is hailed as perhaps the most groundbreaking ad ever. It only aired one time. In case you missed it or it’s been a while, you can play it below.

Then, co-founder Steve Jobs left the company when he was fired by John Scully, the CEO he hired. Apple wandered in the wilderness for a decade before Jobs returned, first as interim CEO and then with the full title.

One of Jobs first and most memorable acts upon his return was to launch Apple’s Think Different campaign. I loved it, and apparently millions of other people did, as well. The company’s sales began to soar. Watch the ultimate Think Different ad here, that celebrates The Crazy Ones.

Another well received Apple ad campaign was known as the Switcher ads, featuring regular people who had switched from PCs to Macs.

My favorite Apple ad campaign of all time was the I’m a Mac campaign that ran from 2006 to 2009. I’m a Mac was actually a series of short vignettes starring Justin Long as the Mac and John Hodgman as the PC.

Long was one cool dude, while Hodgman was hopelessly uncool, out of date and out of touch with popular culture.

But mostly, the ads were funny, which hooked me immediately.

Although it’s been 12 years since the ads were aired, you can easily find them on YouTube. Here’s my favorite I’m a Mac ad of them all, featuring Patrick Warburton, who also played “Puddy” on Seinfeld.

Enjoy the comedy.

BREAKING NEWS: Just saw this from the Wall Street Journal about Apple Inc.

Apple Inc. became the first U.S. company to reach $3 trillion in market value, the latest milestone in a pandemic-era surge that carried shares of the iPhone maker and other large technology companies to unprecedented highs.

Apple shares crossed the milestone when they topped $182.856 Monday. The share price has more than tripled since the pandemic lows of March 2020, adding around $2 trillion in market capitalization.