I’m a long-time Apple fanboytm, so when I see that a new Apple product event is about to drop, I wait for it with the same impatient anticipation that consumed fans of Game of Thrones or The Sopranos.
Apple held its latest event today, entitled “One More Thing,” plagiarizing the famous Steve Jobs line. The company introduced three Macs built around its own silicon architecture that it calls the M1 chip.
One More Thing did not disappoint, although the highlight of the event for me turned out to be a huge surprise.
Editor’s note: In honor of Apple’s special product event today, I’m reprinting a column I wrote as technology reporter at The Oklahoman in 2007 after using the original iPhone for a week at the invitation of AT&T. I’ve been an iPhone user now for almost a dozen years. However, in the months after the iPhone debuted in 2007, I had only a lowly flip-phone and some serious iPhone envy.
I was seated prominently in a popular lunch spot along Western Avenue on Monday afternoon talking on the new iPhone that AT&T provided me for a one-week tryout.
I was there to show it off.
Parked at a table in the center of the busy restaurant, I whipped out the shiny new high-tech toy and proceeded to flaunt it for 45 minutes.
Important e-mails were read and sent, using the iPhone’s virtual keyboard that magically appears when any typing is needed. Web sites were accessed, appearing just as they do on a desktop or laptop computer. Tunes were cataloged on the device’s iPod. Photos were taken with the camera phone.
Nobody seemed to notice or even look my way.
Obviously, the crowd was suffering from a serious case of iPhone envy. Their jealousy caused them to look the other way, even as I held it up to input an important appointment on the calendar.
So, I stepped it up a notch and took a very important phone call. I let the telephone ring several times before answering it. Loudly.
People continued their conversations at neighboring tables. I’m sure they were seething because they had no iPhone like the one that was providing me with such child-like wonder.
Meanwhile, I was seething at their ignorance. Or was it apathy?
Of course, they had no way of knowing that the very important phone call I took came from a coworker whom I had asked to call me at that time so I could make a show of taking a very important phone call.
I was engaged in animated conversation on the iPhone for several minutes when I looked around and noticed that the entire section of the restaurant was empty save for me.
I gave up, inserted the phone back into my shirt pocket and quietly walked to the car. Lunch was a bust.
When I walked back into the newsroom, my mood brightened. At least I had a captive audience who couldn’t run when I whipped the iPhone out. I could show off its many great features, from the easy YouTube access right on the main screen to the Google Maps button that let me see a great close-up satellite view of my house.
So, I walked into an editor’s office and pulled it out of my pocket. He was armed only with a Blackberry, which was suddenly relegated to old school technology status. The editor wanted to see the iPhone’s Web browser in action.
We had no WiFi network for the device to automatically find and use, so I called up a page using AT&T’s wireless network. We waited. And waited. Finally, we both had to go back to work.
“I’ll bring it back in when it’s feeling better,” I said, walking out.
On the way back to my desk I passed a co-worker I’ll call “Paul” and sprung the iPhone on him.
Just as I was about to list some bragging points of the device, he reached in his pocket and pulled out … an iPhone.
Paul had had it for a week and never told anyone until that moment. I almost quit on the spot.
Instead, I put the phone away and slinked back to my cubicle. An editor shouted some instructions from her desk.
“Write something about your experiences with the iPhone.”
Oh, great. Well, at least my wife liked the device until I told her about the $600 price tag. She made me put it in a drawer for safekeeping until I could give it back to AT&T.
I’ve never responded particularly well to criticism. I tend to have an instant reaction and lash out at the person providing the critique with words that I regret. It’s something that I’m aware of and have to guard against constantly.
But it seems that I never handle it as well as I should. Call it a character flaw (among many).
Anyway, I saw this clip of Steve Jobs responding to an insulting question from an audience member at a 1997 developers conference. The guy wanted to show that Jobs didn’t know what he was talking about as far as software programming, along with a second question on what he had been doing the past seven years.
Jobs’ response blows me away. Instead of becoming angry and hurling an insult back at the guy (as I almost certainly would have), he sat and thought for several seconds. You can see that the wheels are turning as he formulates his answer and responds initially with a cliche about pleasing some of the people some of the time. His long answer actually provided insight into why Apple developed products as it did.
Finally, he responds directly to the insult by admitting that he sometimes doesn’t know what he’s talking about and that mistakes will be made. At least someone is making some decisions for the company, he told the audience.
Jobs’ response seems heartfelt and honest. It’s something I hope I can emulate in the future.
I invite you to click on the video and watch Jobs respond to the insult. I hope you find it as inspiring as I do.
Made a trip to the Apple store in Penn Square Mall today, and all I got was this lousy photo of a sign on the dark storefront promising me a brand new store.
Problem is the store has been closed for remodeling and expansion since April. That’s like six months and counting on a remodel.
So, I headed upstairs to visit the temporary location that sort of matches the look and feel of the original Apple location.
Compared with the times I’ve visited Penn Square in the past, the mall was a virtual ghost town today. Few people were out and about, and you could almost hear an echo as you walked down the mall.
That didn’t prepare me for the size of the crowd milling about the Apple store. I should have known.
Apple’s retail location in Penn Square is a virtual tourist attraction, with big crowds no matter the day of the week. Today was no exception with a store full of shoppers, or at least tire kickers like me.
I asked an Apple Genius – well, he had a beard, tattoos and wore a blue Apple T-shirt – when the new/old location would open. He said there was no specific date set, although he said that opening by the even busier Christmas shopping season would be nice.
Here’s a photo of the store at 4 p.m. on Wednesday afternoon as I entered.