Apple – Jim Stafford's BlogOKC

Why iPhone is Swiss Army Knife of Communications

Steve Jobs introduces the iPhone in 2007

Earlier this week, my wife asked me to run down to the nearby Dollar General store to pick up a loaf of bread. I jumped into the car and headed that way.

As I neared the store, which is roughly a half mile from our house, I realized I did not have my wallet. Darn!

Then I realized I had my iPhone, and Dollar General accepts Apple Pay.

No wallet. No problem.

I ran into the store, grabbed a couple loaves of bread and headed to the checkout where I payed with the magic of no-touch Apple Pay and my iPhone.

I’ve become a huge Apple Pay fan. I will choose Target over, say, Walmart, because not only does Target offer a nicer shopping environment it also accepts Apple Pay.

Anyway, this got me to thinking about all the handy tools the iPhone (and others Smart Phones, I assume) offer that remind me of the versatility of a Swiss Army Knife.

I can’t tell you how many times I’ve found myself carrying something to the trash bin on the side of our house late at night in pitch black without light to aid navigation. But now, I touch the flashlight on the iPhone and I’m guided to and from the bin without tripping over anything.

There are so many other examples. Counting steps when I’m walking. Sending emergency funds on the spot to a child in need in a faraway place. Downloading and reading free books from the library. Sending a Subway gift card to a child in need in a faraway place. Ordering an Uber and watching the progress of the arriving car on a map. Receiving and reading lab results ordered by my doctor. Pointing the phone to the sky and seeing information about the type of aircraft and destination of a flight overhead. Pointing the screen at yourself and taking a selfie.

Oh, and making a phone call. I could go on and on.

When Steve Jobs introduced the iPod from a San Francisco stage in 2007, he said “today, Apple is going to reinvent the phone.”

It did.

Watch Jobs’ introduction of the device.

With the emergence of iPhone and the many apps dreamed up by developers, the concept of the Smart Phone has washed over so many areas of our lives. It changed telecommunications and it changed how we live. I think for the better.

That’s why the iPhone IS the Swiss Army Knife of communication.

Still an Apple fanboy after all these years at

The Apple IIe with two 5-1/4 inch floppy disks, just like my first setup

I read a magazine article in the late 1970s about a couple of young Californians who built a new stand-alone computer in the garage of a Cupertino, Calif. home.

They started a company called Apple Computer to sell their innovation.

I had never used a computer at that point in life. As a journalism student at Abilene Christian University, we did all of our writing either on our own antiquated typewriters or on IBM Selectric typewriters in the newsroom of ACU’s student newspaper.

Anyway, the more I read about Apple and its Apple II computer, the more fascinated I became with both the company and the concept. Like most people, when I thought of computers, IBM and its massive room-sized mainframes came to mind.

After graduating from ACU, I went to work at the Southwest Times Record in Fort Smith, Ark. We worked on typewriters when I arrived in late August 1978, but by the Spring of 1979 the paper had installed its first computer terminals for reporters and editors to use.

They were so-called “dumb” terminals that were tied to a mainframe computer. They crashed a lot, usually right at deadline.

Meanwhile, I was still keeping up with Apple and its computer, but thought it was way beyond what I could afford.

Besides, who ever thought of having a computer in your house?

Fast forward about seven years. I was working at The Oklahoman when J.T. Goold, one of my co-workers, said he had a used Apple IIe for sale. It had been his father’s,

So, I ponied up about $500 and bought the Apple IIe, which came with a green monitor and two 5-1/4 inch floppy disks.

That Apple IIe sealed my love of all things Apple. I learned to use word-processing software on that computer, as well as a spreadsheet, a simple database and a page-design program.

In a few months, I added a 1,200-baud modem, which opened up a whole new online world of what were then known as bulletin boards. Then came AppleLink.

I tried my hand at learning some BASIC programming skills, but never got much further than making a little routine that filled the screen with a single sentence.

I’ve written all of this because I’m deep into Steven Levy’s book, “Hackers: Heroes of the Computer Revolution.” The Apple II and its creator, Steve Wozniak, play a huge role.

In Hackers, Levy detailed the founding and growth in the early 1970s of the Homebrew Computer Club in the San Francisco Bay Area. The club attracted scores of computer hackers who shared a vision of a future where everyone had a stand-alone computer of their own.

Levy wrote: “These were people intensely interested in getting computers into their homes to study, to play with, to create with … and the fact that they would have to build the computers was no deterrent.”

Steve Wozniak attended the very first Homebrew Club meeting, but it was a few years before he actually built his first computer. His friend Steve Jobs convinced him to create a company as partners and sell his computer invention.

So they began building computers in the garage of the home of Jobs’ parents. The Apple II became a runaway bestseller, bringing computers to millions of people.

I became an Apple fanboy after reading that early magazine article in the 1970s. The used Apple IIe that J.T. Goold sold me in the mid-1980s ensured it would last.

And here we are today. I’m writing this on an Apple MacBook Air while the my Apple iPhone keeps buzzing with text alerts and notifications. I’m reading Levy’s excellent “Hackers” on an Apple iPad Mini.

It’s been a long-term relationship, to say the least. Still an Apple fanboy after all these years.

I’m a Mac (fanboy): Apple ads across the years

It’s no secret that I’ve been an Apple fanboy ever since I first read about the company and how it was founded in the 1970s in a Cupertino, Calif., garage by two guys named Steve.

In fact, my first computer was the Apple II, which brought personal computers to millions of people back in the day.

I’ve also been a fan of its advertising campaigns across the decades. Along with its groundbreaking technology, Apple has always taken a different and memorable approach to advertising its products.

But it gained notoriety in 1984 with the debut of the Macintosh.

Apple’s 1984 Super Bowl ad, which skewered IBM while introducing the Mac, is hailed as perhaps the most groundbreaking ad ever. It only aired one time. In case you missed it or it’s been a while, you can play it below.

Then, co-founder Steve Jobs left the company when he was fired by John Scully, the CEO he hired. Apple wandered in the wilderness for a decade before Jobs returned, first as interim CEO and then with the full title.

One of Jobs first and most memorable acts upon his return was to launch Apple’s Think Different campaign. I loved it, and apparently millions of other people did, as well. The company’s sales began to soar. Watch the ultimate Think Different ad here, that celebrates The Crazy Ones.

Another well received Apple ad campaign was known as the Switcher ads, featuring regular people who had switched from PCs to Macs.

My favorite Apple ad campaign of all time was the I’m a Mac campaign that ran from 2006 to 2009. I’m a Mac was actually a series of short vignettes starring Justin Long as the Mac and John Hodgman as the PC.

Long was one cool dude, while Hodgman was hopelessly uncool, out of date and out of touch with popular culture.

But mostly, the ads were funny, which hooked me immediately.

Although it’s been 12 years since the ads were aired, you can easily find them on YouTube. Here’s my favorite I’m a Mac ad of them all, featuring Patrick Warburton, who also played “Puddy” on Seinfeld.

Enjoy the comedy.

BREAKING NEWS: Just saw this from the Wall Street Journal about Apple Inc.

Apple Inc. became the first U.S. company to reach $3 trillion in market value, the latest milestone in a pandemic-era surge that carried shares of the iPhone maker and other large technology companies to unprecedented highs.

Apple shares crossed the milestone when they topped $182.856 Monday. The share price has more than tripled since the pandemic lows of March 2020, adding around $2 trillion in market capitalization.

One More Thing: Apple brings back totally uncool ‘PC’ and it’s awesome

John Hodgman revives his take as the uncool “PC” at Apple’s One More Thing event

I’m a long-time Apple fanboy^tm, so when I see that a new Apple product event is about to drop, I wait for it with the same impatient anticipation that consumed fans of Game of Thrones or The Sopranos.

Apple held its latest event today, entitled “One More Thing,” plagiarizing the famous Steve Jobs line. The company introduced three Macs built around its own silicon architecture that it calls the M1 chip.

One More Thing did not disappoint, although the highlight of the event for me turned out to be a huge surprise.

Apple brought back John Hodgman as “PC,” and it was a drop-the-mic moment. If you’re not familiar with Apple’s “I’m a Mac and I’m a PC” ads from the early 2000s, I invite you to check out some on this YouTube channel. They are hilarious.

Anyway, Hodgman shows up at the very end after Apple CEO Tim Cook had already signed off.

It was sort of like how Matthew Broderick resurfaces at the end of Ferris Bueller’s Day Off to tell everyone to go home because the movie is over.

Hodgman bursts on to the screen and says “Stop! Hang on! Wait! One more thing.” Then as the totally uncool PC, he demands to know why Apple is making all these advancements.

I laughed out loud when PC demonstrated how “fast” he is. Check out the whole Apple event or fast forward to 44:29 to watch Hodgman’s performance.

Definitely worth it.

Oh, and one more thing (apologies). Apple’s new M1 computers, the MacBook Air, the Mac Mini and the 13-inch MacBook Pro, all look incredible. Can’t wait to get my hands on them.

My 2007 test drive with the original iPhone

Steve Jobs holds an original iPhone at the Apple launch event in 2007.

Editor’s note: In honor of Apple’s special product event today, I’m reprinting a column I wrote as technology reporter at The Oklahoman in 2007 after using the original iPhone for a week at the invitation of AT&T. I’ve been an iPhone user now for almost a dozen years. However, in the months after the iPhone debuted in 2007, I had only a lowly flip-phone and some serious iPhone envy.

I was seated prominently in a popular lunch spot along Western Avenue on Monday afternoon talking on the new iPhone that AT&T provided me for a one-week tryout.

I was there to show it off.

Parked at a table in the center of the busy restaurant, I whipped out the shiny new high-tech toy and proceeded to flaunt it for 45 minutes.

Important e-mails were read and sent, using the iPhone’s virtual keyboard that magically appears when any typing is needed. Web sites were accessed, appearing just as they do on a desktop or laptop computer. Tunes were cataloged on the device’s iPod. Photos were taken with the camera phone.

Nobody seemed to notice or even look my way.

Obviously, the crowd was suffering from a serious case of iPhone envy. Their jealousy caused them to look the other way, even as I held it up to input an important appointment on the calendar.

So, I stepped it up a notch and took a very important phone call. I let the telephone ring several times before answering it. Loudly.

People continued their conversations at neighboring tables. I’m sure they were seething because they had no iPhone like the one that was providing me with such child-like wonder.

Meanwhile, I was seething at their ignorance. Or was it apathy?

Of course, they had no way of knowing that the very important phone call I took came from a coworker whom I had asked to call me at that time so I could make a show of taking a very important phone call.

I was engaged in animated conversation on the iPhone for several minutes when I looked around and noticed that the entire section of the restaurant was empty save for me.

I gave up, inserted the phone back into my shirt pocket and quietly walked to the car. Lunch was a bust.

When I walked back into the newsroom, my mood brightened. At least I had a captive audience who couldn’t run when I whipped the iPhone out. I could show off its many great features, from the easy YouTube access right on the main screen to the Google Maps button that let me see a great close-up satellite view of my house.

So, I walked into an editor’s office and pulled it out of my pocket. He was armed only with a Blackberry, which was suddenly relegated to old school technology status. The editor wanted to see the iPhone’s Web browser in action.

We had no WiFi network for the device to automatically find and use, so I called up a page using AT&T’s wireless network. We waited. And waited. Finally, we both had to go back to work.

“I’ll bring it back in when it’s feeling better,” I said, walking out.

On the way back to my desk I passed a co-worker I’ll call “Paul” and sprung the iPhone on him.

Just as I was about to list some bragging points of the device, he reached in his pocket and pulled out … an iPhone.

Paul had had it for a week and never told anyone until that moment. I almost quit on the spot.

Instead, I put the phone away and slinked back to my cubicle. An editor shouted some instructions from her desk.

“Write something about your experiences with the iPhone.”

Oh, great. Well, at least my wife liked the device until I told her about the $600 price tag. She made me put it in a drawer for safekeeping until I could give it back to AT&T.

iPhone, I hardly knew you.

Don’t criticize me! Steve Jobs shows how to respond to criticism

I’ve never responded particularly well to criticism. I tend to have an instant reaction and lash out at the person providing the critique with words that I regret. It’s something that I’m aware of and have to guard against constantly.

But it seems that I never handle it as well as I should. Call it a character flaw (among many).

Anyway, I saw this clip of Steve Jobs responding to an insulting question from an audience member at a 1997 developers conference. The guy wanted to show that Jobs didn’t know what he was talking about as far as software programming, along with a second question on what he had been doing the past seven years.

Jobs’ response blows me away. Instead of becoming angry and hurling an insult back at the guy (as I almost certainly would have), he sat and thought for several seconds. You can see that the wheels are turning as he formulates his answer and responds initially with a cliche about pleasing some of the people some of the time. His long answer actually provided insight into why Apple developed products as it did.

Finally, he responds directly to the insult by admitting that he sometimes doesn’t know what he’s talking about and that mistakes will be made. At least someone is making some decisions for the company, he told the audience.

Jobs’ response seems heartfelt and honest. It’s something I hope I can emulate in the future.

I invite you to click on the video and watch Jobs respond to the insult. I hope you find it as inspiring as I do.

A visit to OKC’s Apple Store, but the Promised Land still not open

apple-construction

Made a trip to the Apple store in Penn Square Mall today, and all I got was this lousy photo of a sign on the dark storefront promising me a brand new store.

Problem is the store has been closed for remodeling and expansion since April. That’s like six months and counting on a remodel.

So, I headed upstairs to visit the temporary location that sort of matches the look and feel of the original Apple location.

Compared with the times I’ve visited Penn Square in the past, the mall was a virtual ghost town today. Few people were out and about, and you could almost hear an echo as you walked down the mall.

That didn’t prepare me for the size of the crowd milling about the Apple store. I should have known.

Apple’s retail location in Penn Square is a virtual tourist attraction, with big crowds no matter the day of the week. Today was no exception with a store full of shoppers, or at least tire kickers like me.

I asked an Apple Genius – well, he had a beard, tattoos and wore a blue Apple T-shirt – when the new/old location would open. He said there was no specific date set, although he said that opening by the even busier Christmas shopping season would be nice.

Here’s a photo of the store at 4 p.m. on Wednesday afternoon as I entered.

apple-store-crowd