Could robotics lead Apple to make iPhones in the USA?

A robotic arm working on the floor of a Shawnee manufacturer in roughly 2017.

One day in the summer of 2017, I toured the GF Central Plastics plant in Shawnee on an assignment with the Oklahoma Center for the Advancement of Science and Technology (OCAST).

The visit was an eye-opener for me.

Central Plastics makes plastic and metal fittings, as well as specialty parts primarily for the natural gas industry. At that time it operated out of a 500,000 square foot facility and employed roughly 500 people.

What caught my attention was the incredible use of robotics in the company’s manufacturing process. There were about 30 of these large yellow robotic arms that picked up a piece of metal or plastic and placed it exactly where it needed to go in the machine that would mold it into whatever it was intended to be.

Here’s what I wrote at the time:

“The robotic arms employed in the process never stop, repeating their assignment 24 hours a day, seven days a week. Their human co-workers are busy ensuring the machines have needed parts to work with, as well as inspecting and packaging finished pieces.
‘The primary goal of the robotics and automation is not to eliminate people, but allow us to continue to grow and continue to improve the quality of our products,’ Bryan Lucas, GF Central Plastics vice president for Operations, told me.

You can read the story here on the OCAST website. 

Mark Smith, GF Central Plastics Managing Director and President, put it another way:

“One of the abilities the robot has, is I’ve got 24/7 operation from them.” he told me. “They don’t take vacations, and they don’t need to sleep like I do.”

While I’m not certain that Lucas or Smith are still in their positions with the company, I’m pretty sure that at this very moment there are scores of robotic arms picking up parts and slamming them into the production machine exactly where they need to be placed. And then removing them when they are finished and stacking them in the right bin.

So, what does that have to do with anything today, eight years later?

I’ve been thinking about how robotics and artificial intelligence might be used in the production of ubiquitous smartphones — iPhones and Android phones. Phones are full of tiny parts that have to be fit into a small space in exactly the same way millions of times over and over.

Are robotics used to produce the phones? According to what I was told by my know-it-all friend, ChatGPT, much of phone assembly in 2025 is done by robotics.

Here’s what my AI pal told me:

“Yes — robotics manufacturing is already widely applied to devices as small and precise as smartphones. In fact, smartphone production is one of the most advanced examples of robotics and automation in action.”

Unless Chatbot was hallucinating, there’s a ton of robotics that go into each phone. It cited Foxconn, maker of the iPhone, as a major user of robotics in the manufacturing process.

“In some facilities, entire production lines are almost fully automated,” it said.

So, that makes me wonder if the thousands and thousands of low-paid workers are still needed to produce smart phones. Are those folks still needed to assemble the cases with tiny screws, perhaps? Can’t that process be automated?

This is all leading me to the purpose of this blog post. If there is almost 100 percent automation in the assembly of iPhones, why can’t Apple Inc. at least build a pilot project in the U.S. to see how production would go here.

I understand there is required testing of each unit and then the packaging and shipping, so there are humans involved in the process.

If the robotic arms were assembling millions of phones in the U.S., would the scale of that production keep the costs somewhere close to what it is in China or India? And they would save on shipping costs, too, so price of phones might stay close to what they are today.

We all know that Trump is pressuring Apple and other high-tech manufacturers to bring their manufacturing into the U.S. If nothing else, a pilot plant located in the states would appease the President, who could slap (more) tariffs on China- or India-made phones at any moment.

I just read an awesome book, “Apple in China,” about how the company is trapped by the large scale of manufacturing investment it has made in China. It has recently moved some of that production to India and elsewhere.

I’m not a visionary, but I’m thinking that we could someday soon unbox our new iPhone and see the words “Designed in California, Assembled in the USA.”

Are you listening, Tim Cook?

I’m great at spending someone else’s money.  But it could happen.

BONUS CONTENT: Watch some robotic arms in action in the video below.

DOUBLE BONUS CONTENT: Here is some info that ChatGPT provided me about robotic arms in smartphone manufacturing.

Robotics manufacturing is already widely applied to devices as small and precise as smartphones. In fact, smartphone production is one of the most advanced examples of robotics and automation in action.

Here’s how robotics is applied in smartphone manufacturing:

Microscale Precision Assembly: Specialized robotic arms with extremely fine motion control place tiny components such as microchips, sensors, and capacitors onto circuit boards. These parts are far too small for human hands to place consistently.
Surface-Mount Technology (SMT): Automated machines solder thousands of micro-components onto printed circuit boards at high speed and with extreme precision.
Optics & Camera Module Assembly: Robotic systems align and insert delicate camera lenses and sensors with tolerances measured in microns.
Battery & Screen Placement: Large but fragile components like batteries and OLED screens are installed by robotic arms that apply uniform pressure without damaging them.
Quality Control & Testing: Robotics and machine vision systems test buttons, touchscreens, speakers, and other parts to ensure durability and functionality.
– Micro-assembly with Collaborative Robots (Cobots): Some processes still require human oversight (like cable placement or adhesive application), but cobots assist workers by handling the repetitive and delicate positioning work.

So while people often imagine robots assembling cars or appliances, the highest level of robotic precision is actually in electronics manufacturing — smartphones, tablets, and semiconductors.

Companies Using Robotics in Smartphone Assembly

Foxconn (Hon Hai Precision Industry)

  • World’s largest electronics manufacturer (makes iPhones for Apple).
  • Uses thousands of robots, called Foxbots, for tasks like soldering, polishing, dispensing adhesives, and precision assembly.
  • In some facilities, entire production lines are almost fully automated.

Pegatron

  • Another major iPhone assembler.
  • Uses robotic arms for component placement and automated optical inspection (AOI) to check for microscopic defects.

Samsung Electronics

  • Runs highly automated factories in South Korea and Vietnam.
  • Uses robotics for screen production (OLED and AMOLED panels) because they require sub-millimeter precision.

Xiaomi, Oppo, and Huawei suppliers

  • Many Chinese factories use robotic arms for final assembly and packaging.
  • Robotic vision systems test touchscreens and fingerprint sensors before shipping.

🤖

Types of Robotics Technology Used

  • SMT (Surface Mount Technology) Pick-and-Place Robots
  • Place up to 100,000 components per hour on a circuit board.
  • Robotic Dispensing Systems — Apply adhesives in perfect micro-lines to secure parts like glass panels.
  • Automated Optical Inspection (AOI) — Uses robotic vision and AI to detect microscopic defects.
  • Laser Robots — Used for cutting phone frames, engraving, and even removing defective solder joints.
  • 📱 Why Robotics Is Essential for Smartphones
    Smartphones have billions of transistors and hundreds of components packed into a device only millimeters thick.
  • Human assembly alone can’t achieve the precision or consistency needed.
  • Robotics improves yield, speed, and quality control while reducing labor costs.

👉 So yes, robotics not only can be applied to smartphones — it’s already at the core of how every major smartphone is made today.

One more thing: there are no more surprises in Apple product events

Steve Jobs makes a ‘one more thing’ announcement at a live Apple product event.

This past Tuesday, Apple Inc. introduced its latest line of iPhones in a special pre-recorded event that showcased iPhone 17 and an extra thin iPhone Air.

Along with showcasing the latest Apple Watches and Airpods, the event lasted just over an hour. It included introductions from Apple CEO Tim Cook plus key Apple staff, as well as customer testimonials, music and ads to showcase it all. You can watch it here. 

Unfortunately for me, I knew in advance almost every product that was introduced, down to the new iPhone Air.

Thanks for spoiling it, Mark Gurman.

Gurman is a tech writer for Bloomberg News who covers everything Apple like Helen Thomas covered the White House once upon a time. The author of the Power On newsletter, Gurman had already detailed almost everything Apple debuted, down to the specs of the iPhone Air and cameras in the iPhone 17 Pro Max.

I didn’t want to know any of that before I watched the Apple event. I long for the days of the “One More Thing” that the late Steve Jobs would surprise the audience at Apple product events. I was just as surprised and awed as everyone else when he pulled the first iPod out of the pocket of his Levi’s in 2001.

Watch Jobs make some “one more thing” introductions in the video below.

I’m not sure how Gurman gets his info, but I assume it must come with Apple’s cooperation or willfully ignoring his insider scoops. Reporters and podcasters that I follow seem happy with the situation because Gurman’s reporting gives them something to discuss on an ongoing basis from week-to-week.

I realize that all of this doesn’t matter to about 99.9% of the public, but as a long-time Apple Fanboy, it’s a big deal. There was time that Jobs was so obsessed over keeping future products secret that he took steps like issuing memos with slight alterations sent to different employees to catch leakers.

Just as it should be.

Oh, and one more thing. I long for the pre-COVID years when Apple’s product events were all performed live in front of an audience and streamed to the rest of us. It was way more fun when new Macs or iPads or software were introduced by Jobs or Phil Schiller or Craig Federighi, and demoed right on the stage.

That was live theater, and I loved it.

But here we are in 2025, and we all can predict  virtually every new product in advance as a pre-recorded Tim Cook introduces it as Apple’s “best ever.”

No suspense. No surprise. No one more thing.

Get off my lawn.

UPDATE:

Here is what Jason Snell, former editor of Macworld magazine who has covered Apple for decades, had to say about new product developments that are leaked to the public.

Show me the radar! A digital tale from 2004

Screenshot

Whenever weather threatens OKC or western Oklahoma, our local TV stations abandon network programming and go with wall-to-wall weather coverage.

My family tunes in every time, and not just for potential life-saving information. We’re fascinated by the combination of theatrical performance, legitimate weather warnings and relentless self promotion.

“We’re declaring a News9 tornado warning for you folks in Custer County!” weatherman David Payne practically screams as he directs Val and Amy into the path of the storm.

No waiting on those slackers at the National Weather Service.

It’s like passing a car wreck on the Interstate, you can’t NOT look at it. Everyone has their favorite/least favorite TV meteorologist. Our go-to weather Drama Queens happen to be from Channel 9.

Anyway, it seems like programming has been interrupted every other night this Spring, but I would never suggest that it’s related to climate change, would I?

As we’ve watched the powerful color-coded radar scans and learned that we’re seeing details THAT NO OTHER STATION IN OUR MARKET CAN PROVIDE, the whole scenario got me thinking back to something I wrote about two decades ago.

Today, we’re in a digital world in which we can track incoming storms on color radar not only only our television screens, but on our phones, computers and tablets. That was all just emerging in 2004 when I was a Business News reporter at The Oklahoman who embraced the digital life.

Not all of my colleagues were ready to move on from their analog past, so I wrote the following column as an ode to the great digital divide:

It is autumn 2004, and a pair of coworkers are sitting in opposite cubicles facing each other. One has his back to the window. His name is “Digital.” His co-worker goes by the moniker “Analog.”

Digital: Hey, there’s a weather alert crawling across the bottom of my computer screen!

Analog: (looking out the window over Digital’s shoulder) It looks sunny to me. There’s a little cloud to the south.

Digital: Yeah, but the color-coded radar I’m looking at on my screen shows a major thunderstorm headed this way. It’s just north of Chickasha.

Analog: I trust my eyes. I’ll worry about the weather when I look out this window and see a big black cloud.

Digital: You are so 1990s. (picks up the phone to call his wife) Hello, honey, you better monitor the weather, it’s looking rough outside. Where are the kids? Outside playing? Well, bring them in. The radar on my computer screen is showing a big storm just north of Chickasha, and it’s headed this way.

Analog: I still only see blue sky out the window.

Digital: (still speaking into phone) I don’t care if it’s sunny out, I’m telling you my radar is showing a big storm brewing just south of here. I’ll call you with further updates. Bring the kids inside! Call my cell phone when you have them rounded up (hangs phone up).

Analog: I think you are scaring your family for no reason. You should trust your eyes. Look out the window! It’s sunny.

Digital: I don’t need a window! I’m wired into the weather service right here. I can zoom in on the screen and see within a half mile where the storm is, which way it’s moving and what the temperature is. See, it’s 62 degrees outside.

Analog: I can just walk outside and get a feel for the temperature.

Digital: Then I assume you aren’t concerned about your family’s welfare. They won’t be ready for this one when it blows through town.

Analog: We have a “safe room” in our garage.

Digital: (wireless telephone rings) Hello. You’ve got the kids? Good. Now, what’s your plan for when the storm hits?

Analog: My eyes are telling me it’s still sunny outside.

Digital: (still speaking into phone) Will you have time to drive to the community shelter? Yes, I know it’s still sunny outside, but the radar shows the storm has moved closer to the metro area. Herd the kids to the hall closet if you need to. OK, love you. Bye.

Analog: Hey, I’ve got to run out on an assignment. I’ll be back this afternoon.

Digital: Well, let me have your cell phone number so I can contact you in case there’s a weather emergency or something.

Analog: I don’t have a cell phone. Never had a need for one.

Digital: (head bangs against desk; heavy sigh) I give up.

Analog: (starts to walk out of the office) Later.

Digital: (jumps up and runs after Analog) Here, take my umbrella just in case.

That’s how we rolled in 2004. It was a different era. Pre-iPhone. Pre-News9 tornado warning.

Any resemblance to actual people is mere coincidence.

Why iPhone is Swiss Army Knife of Communications

Steve Jobs introduces the iPhone in 2007

Earlier this week, my wife asked me to run down to the nearby Dollar General store to pick up a loaf of bread. I jumped into the car and headed that way.

As I neared the store, which is roughly a half mile from our house, I realized I did not have my wallet. Darn!

Then I realized I had my iPhone, and Dollar General accepts Apple Pay.

No wallet. No problem.

I ran into the store, grabbed a couple loaves of bread and headed to the checkout where I payed with the magic of no-touch Apple Pay and my iPhone.

I’ve become a huge Apple Pay fan. I will choose Target over, say, Walmart, because not only does Target offer a nicer shopping environment it also accepts Apple Pay.

Anyway, this got me to thinking about all the handy tools the iPhone (and others Smart Phones, I assume) offer that remind me of the versatility of a Swiss Army Knife.

I can’t tell you how many times I’ve found myself carrying something to the trash bin on the side of our house late at night in pitch black without light to aid navigation. But now, I touch the flashlight on the iPhone and I’m guided to and from the bin without tripping over anything.

There are so many other examples. Counting steps when I’m walking. Sending emergency funds on the spot to a child in need in a faraway place. Downloading and reading free books from the library. Sending a Subway gift card to a child in need in a faraway place. Ordering an Uber and watching the progress of the arriving car on a map. Receiving and reading lab results ordered by my doctor. Pointing the phone to the sky and seeing information about the type of aircraft and destination of a flight overhead. Pointing the screen at yourself and taking a selfie.

Oh, and making a phone call. I could go on and on.

When Steve Jobs introduced the iPod from a San Francisco stage in 2007, he said “today, Apple is going to reinvent the phone.”

It did.

Watch Jobs’ introduction of the device.

With the emergence of iPhone and the many apps dreamed up by developers, the concept of the Smart Phone has washed over so many areas of our lives. It changed telecommunications and it changed how we live. I think for the better.

That’s why the iPhone IS the Swiss Army Knife of communication.

My 2007 test drive with the original iPhone

Steve Jobs holds an original iPhone at the Apple launch event in 2007.

Editor’s note:  In honor of Apple’s special product event today, I’m reprinting a column I wrote as technology reporter at The Oklahoman in 2007 after using the original iPhone for a week at the invitation of AT&T.  I’ve been an iPhone user now for almost a dozen years. However, in the months after the iPhone debuted in 2007, I had only a lowly flip-phone and some serious iPhone envy. 

I was seated prominently in a popular lunch spot along Western Avenue on Monday afternoon talking on the new iPhone that AT&T provided me for a one-week tryout.

I was there to show it off.

Parked at a table in the center of the busy restaurant, I whipped out the shiny new high-tech toy and proceeded to flaunt it for 45 minutes.

Important e-mails were read and sent, using the iPhone’s virtual keyboard that magically appears when any typing is needed. Web sites were accessed, appearing just as they do on a desktop or laptop computer. Tunes were cataloged on the device’s iPod. Photos were taken with the camera phone.

Nobody seemed to notice or even look my way.

Obviously, the crowd was suffering from a serious case of iPhone envy.  Their jealousy caused them to look the other way, even as I held it up to input an important appointment on the calendar.

So, I stepped it up a notch and took a very important phone call. I let the telephone ring several times before answering it. Loudly.

People continued their conversations at neighboring tables. I’m sure they were seething because they had no iPhone like the one that was providing me with such child-like wonder.

Meanwhile, I was seething at their ignorance. Or was it apathy?

Of course, they had no way of knowing that the very important phone call I took came from a coworker whom I had asked to call me at that time so I could make a show of taking a very important phone call.

I was engaged in animated conversation on the iPhone for several minutes when I looked around and noticed that the entire section of the restaurant was empty save for me.

I gave up, inserted the phone back into my shirt pocket and quietly walked to the car. Lunch was a bust.

When I walked back into the newsroom, my mood brightened. At least I had a captive audience who couldn’t run when I whipped the iPhone out. I could show off its many great features, from the easy YouTube access right on the main screen to the Google Maps button that let me see a great close-up satellite view of my house.

So, I walked into an editor’s office and pulled it out of my pocket. He was armed only with a Blackberry, which was suddenly relegated to old school technology status. The editor wanted to see the iPhone’s Web browser in action.

We had no WiFi network for the device to automatically find and use, so I called up a page using AT&T’s wireless network. We waited. And waited. Finally, we both had to go back to work.

“I’ll bring it back in when it’s feeling better,” I said, walking out.

On the way back to my desk I passed a co-worker I’ll call “Paul” and sprung the iPhone on him.

Just as I was about to list some bragging points of the device, he reached in his pocket and pulled out … an iPhone.

Paul had had it for a week and never told anyone until that moment. I almost quit on the spot.

Instead, I put the phone away and slinked back to my cubicle. An editor shouted some instructions from her desk.

“Write something about your experiences with the iPhone.”

Oh, great. Well, at least my wife liked the device until I told her about the $600 price tag. She made me put it in a drawer for safekeeping until I could give it back to AT&T.

iPhone, I hardly knew you.