For Arkansas football, the long arc from perennial contender to irrelevance

A giant Razorback flag hypes up University of Arkansas fans during a game at Razorback Stadium in Fayetteville.

As we recorded the most recent edition of the 3 Old Geezers podcast, the subject turned to college football and the over/under for number of wins for OU and OSU in the coming season.

So, as a life-long University of Arkansas fan, I decided to weigh in with my over/under prediction for the Hogs.

“Why are we even talking about Arkansas any more?” fellow Geezer Ed Godfrey demanded. “They are irrelevant in football.”

Ouch! I went into defensive mode.

“They will be relevant … some day,” I stammered.

Then fellow Geezer Steve Buck challenged me with an insightful question.

“How is that going to happen, Jim?”

I grasped for the only credible answer that I could come up with.

“They buy players,” I replied. “If Texas Tech can buy players, why can’t Arkansas use some of that Sam Walton money and buy some good players.”

Whew. These are dark days in the Ozarks for the Razorbacks and their fans. They went 2-12 last year and ended the season with an interim coach after firing Sam Pittman midseason.

And in the last decade, the Hogs have gone 55-80 and had 5 head coaches, if you count two interim coaches over that span. Their best coach over the past 10 years might have been Brett Bielema, who went 8-5 in 2015 and 7-6 in 2016 before getting fired after a 4-8 season in 2017.

Maybe Arkansas’s athletic overlords didn’t realize what they had in Bielema, who has gone 19-7 over the past two seasons while leading lowly Illinois.

Or, perhaps, they didn’t realize that Arkansas was slowly becoming irrelevant in college football and Southeast Conference play.

Yes, I said the ‘i’ word.

I am an Arkansas native and fondly recall that the Hogs were a major player on the national college football stage under Frank Broyles in the ’60s and ’70s, followed by Lou Holtz in the ’70s and ’80s and then with Ken Hatfield from 1984-89.

But that was then. These are now the dark days for the Arkansas program, and the Hogs seem to have hit the bottom rung of college football. I mean, apparently Vanderbilt has passed Arkansas in the national pecking order.

By contrast, Texas Tech made itself a contender in 2025 by investing in a talented roster with the financial support of billionaire oil and gas entrepreneur and alumnus Cody Campbell. The Red Raiders went 12-2 last year and made the college football playoffs in the fourth season under Joey McGuire.

That makes me wonder why Arkansas can’t play that financial game and build a winner in the current free agent era of college football. Players are free to transfer to any other school after any season and can earn multi-million dollar salaries.

If athletes are willing to take their talents to the flatlands of Lubbock, Texas, I’m pretty sure they would love Fayetteville, Ark., by comparison. Arkansas has a beautiful campus with facilities that are on par with any peer school.

If only the pot of money was there.

So, I asked my friend Greg Spencer, a Springdale, Ark., resident, Arkansas alum and long-time season ticket holder, why haven’t the Razorbacks gone big into roster payroll, assuming they haven’t.

“I really don’t know,” Greg replied. “The rules have changed so much since the courts decided that the players needed to be rewarded to be there.”

Greg does have some thoughts on how players can be compensated in a manner that make more sense.

“Maybe the players need to be rewarded after they have performed,” he said. “How about a flat fee for showing up, and a reward for contribution?”

So, then Arkansas might become an ongoing success once again, I asked?

“Not on a continuing basis,” he said.

Oh, thanks for the optimism, Greg.

One caveat for Razorback fans is that the Hogs now play in the rugged Southeastern Conference, when the state of Texas was their most fertile recruiting ground back in their Southwest Conference days. Not sure how many talented Texas high schoolers are looking to the Ozarks these days.

However, I’m afraid that the window of roster-investment opportunity may be closing on the Hogs. Legislation known as the Protect College Sports Act is making its way through Congress with the potential to rein in spending, among other impacts.

The Athletic summed up the legislation’s potential in a recent newsletter:

“The bill would allow the NCAA to limit transfers and eligibility, enforce a spending cap, give conferences the ability to pool their television rights and prevent coaches from leaving their teams before the end of the season. It also includes language to limit future power-conference realignment and prevent a private equity-backed ‘super league.'”

Then again, all that might level up the playing field for the Hogs.

You can read more about the Protect College Sports Act here (subscription required)

So a new college football season approaches and brings optimism with it to fans everywhere, even in the Ozarks. Here’s hoping my Razorbacks begin the long road back from ‘irrelevance’ in the 2026 season.

Wait a minute. It just occurred to me that my fellow Geezers never let me actually predict Arkansas’ 2026 record. I’m predicting a dramatic improvement to 6-6 under new coach Ryan Silverfield, whom they lured from Memphis. Silverfield completed his Memphis tenure with a 50-25 overall record.

Take that, Geezers. Wooo Pig Sooie!

BONUS CONTENT — If you aren’t familiar with the 3 Old Geezers podcast, it’s produced by three (mostly) senior citizens who bring offbeat, grumpy and often times unintentionally humorous perspective about sports and world in general. The hosts are Steve Buck, who bills himself as Cameron University’s last college football play-by-play announcer, along with Ed Godfrey and Jim Stafford, two retired newspaper reporters. I invite you to sample an episode here.

Why iPhone is Swiss Army Knife of Communications

Steve Jobs introduces the iPhone in 2007

Earlier this week, my wife asked me to run down to the nearby Dollar General store to pick up a loaf of bread. I jumped into the car and headed that way.

As I neared the store, which is roughly a half mile from our house, I realized I did not have my wallet. Darn!

Then I realized I had my iPhone, and Dollar General accepts Apple Pay.

No wallet. No problem.

I ran into the store, grabbed a couple loaves of bread and headed to the checkout where I payed with the magic of no-touch Apple Pay and my iPhone.

I’ve become a huge Apple Pay fan. I will choose Target over, say, Walmart, because not only does Target offer a nicer shopping environment it also accepts Apple Pay.

Anyway, this got me to thinking about all the handy tools the iPhone (and others Smart Phones, I assume) offer that remind me of the versatility of a Swiss Army Knife.

I can’t tell you how many times I’ve found myself carrying something to the trash bin on the side of our house late at night in pitch black without light to aid navigation. But now, I touch the flashlight on the iPhone and I’m guided to and from the bin without tripping over anything.

There are so many other examples. Counting steps when I’m walking. Sending emergency funds on the spot to a child in need in a faraway place. Downloading and reading free books from the library. Sending a Subway gift card to a child in need in a faraway place. Ordering an Uber and watching the progress of the arriving car on a map. Receiving and reading lab results ordered by my doctor. Pointing the phone to the sky and seeing information about the type of aircraft and destination of a flight overhead. Pointing the screen at yourself and taking a selfie.

Oh, and making a phone call. I could go on and on.

When Steve Jobs introduced the iPod from a San Francisco stage in 2007, he said “today, Apple is going to reinvent the phone.”

It did.

Watch Jobs’ introduction of the device.

With the emergence of iPhone and the many apps dreamed up by developers, the concept of the Smart Phone has washed over so many areas of our lives. It changed telecommunications and it changed how we live. I think for the better.

That’s why the iPhone IS the Swiss Army Knife of communication.

Black Friday in 2008 was cold, dark … and fun

Shortly before 4 am at the Elk City Walmart store on ‘Black Friday’ 2008.

It was dark and cold on the Friday morning after Thanksgiving in 2008 as I left my mother-in-law’s farm outside of Hammon, OK.

At roughly 3:30 am on that Black Friday, I headed into Elk City to see what the crowd of shoppers was like at the Walmart store on the west side of town.  The store was scheduled to open at 4 am.

My wife and mother-in-law thought I had gone off the deep end.

But it was all in the name of work, because I had been asked by Clytie Bunyan, then the Business Editor at The Oklahoman, to contribute some color from Elk City for the paper’s annual Black Friday shopping roundup.

I rolled into the Walmart parking lot about 10 minutes before 4. The only spot I could find was at the far fringes of the lot about 100 yards from the store. The rest of the spaces were filled with vehicles.

So, I walked toward the entrance, where hundreds of people sort of jumbled together in not so much of a line but what I would call a crush of shoppers. There was a genuine excitement in the air as they anticipated nabbing the ultimate Christmas bargains that had been advertised to go on sale on an hourly basis.

It reminded me of the incredible lines of folks that used to wait outside the Apple store when a new iPhone was released. A lot of camaraderie.

Folks patiently waited for the doors to open and chatted among themselves. I talked to a few people about what drew them to this store well before dawn on the day after Thanksgiving. They came not just from Elk City but from surrounding communities such as Sayre to the west, Mangum to the south and, yes, Hammon to the north.

In the darkness, I shot what was a poorly lighted photo — it’s at the top of this page — with whatever digital camera I had at the time (not an iPhone) and posted it to my Twitter account.

Shortly after 4 am, the doors opened and the crowd surged forward. I waited a few minutes until it cleared and walked in. There were already lines at the cash register as people claimed televisions, toys and whatever the hot electronic item of the day was.

I sipped free coffee the store offered as I wandered through the aisles and managed to get comments from shoppers and store personnel about the Black Friday shopping experience.

My Black Friday early morning routine remained the same for the next few years.

2009-walmart


Looking back on this memory from a distance of 14 years, it now seems like the Good Ol’ Days of Black Friday shopping. Back in those days, grabbing a copy of the newspaper fat with holiday advertising on Thanksgiving Eve was the first stop for most shoppers.

In just a few years, stores started opening ON Thanksgiving Day, so there was no longer the urgency to head out in the pre-dawn darkness.

Now we’ve come full circle. Online shopping has made a big impact on how we approach Christmas buying, and most stores — including Walmart — will again be closed on Thanksgiving this year.

So, I guess early morning Black Friday shopping is back, although in what I assume to be a less frantic manner.  A Google search showed Walmart stores are opening at 6 am.

But, check your local listings, as they say. Here’s a link to a story in The Oklahoman that lists opening hours for OKC stores both on Thanksgiving Day and Black Friday. (The Wednesday paper this year was still fat with holiday ads.)

Yes, I fondly recall the camaraderie of that crowd of Elk City shoppers in the pre-dawn hours of 2008.

But I’ll still be in bed when the doors swing open this year.