I recently shared my thoughts in this blog on the current struggles of the newspaper industry and frustrations that I have little to offer as far as solutions to reverse the trend.
I used my friend Casey as an example of smart young potential readers who have found their news sources elsewhere.
After the blog post was published, I discovered that I did Casey a disservice.
Turns out, even though he’s great with snarky one-liners about the newspaper industry (for my benefit as an old newspaper guy), he still reads the daily newspaper online.
Casey told me that he is a newsok.com “pro” subscriber to the online version of The Oklahoman. And he comes from a family of longtime newspaper readers and subscribers.
So, I asked him to share his thoughts on what type of content the newspaper should offer readers. Here is what he said:
“I go to the newspaper when I want a more in-depth, more trustworthy source. Instead of instant alerts, I think they need to slow their content even more; give me more detail and deeper journalism. Heavily researched. Articles more like what you would find in a magazine, almost.”
Casey was responding to what I wrote about young people seeking only online news alerts and instant headlines instead of deeper newspaper coverage.
Of course, newspapers continue to struggle, despite the support of individuals like Casey. The Oklahoman announced in its Dec. 27 editions that it was trimming its circulation area and eliminating street sales.
Casey broke my stereotype of the typical young American who only learns what’s happening in the world (or their local community) through social media interactions.
And he likes the paper. He really, really likes it.
“For my money, real reporters work for the newspaper,” he told me.
Wow. Casey, I salute you. And I promise not to throw you under the bus again, even if you zing me with a snarky one-liner.