A life of divine coincidences

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Mike West with magazine opened to classified that advertised Keystone Labels for sale

One Sunday more than two decades ago a family unfamiliar to me and my wife, Paula, happened to sit next to us on our favorite pew at what was then Quail Springs Church of Christ.

Paula introduced herself and learned this was Steve and Lisa Buck, who were visiting our church. Paula invited them to our small group meeting that night, which we called ‘Connections.’

Twenty-plus years later we have grown to be great friends with the Bucks.

Was it karma or divine coincidence?

I write that because of how I recently met another outstanding couple. Except this time it wasn’t in church; it was at The Joinery restaurant in Bricktown back in October on the occasion of the Sellout Crowd launch party.  Sellout Crowd is a new online sports reporting service that launched September 1.

As I sat down at a table to consume some complementary food I carried from the buffet line, I found myself across from a couple who were unfamiliar to me. The couple introduced themselves as Mike and Tonia West.

And did they have a story of divine coincidence.

You see, Mike and Tonia were at the Sellout Crowd launch party at the invitation of sportswriter Berry Tramel, with whom they go to church at Antioch Community Church in Norman. Berry is a friend of mine and long-time colleague at The Oklahoman newspaper.

“We met Berry on our first Sunday at Antioch,” Mike told me as I sat across the table.

We chatted about Berry, their business and how they got to Oklahoma for a while before I jumped up to take some photos of the festivities. I never made it back to the table, but asked Berry later for their contact info so I could apologize for seemingly abandoning them mid-party.

Berry told me about meeting the Wests for the first time and the unique way they became owners of Oklahoma’s Keystone Labels.

“Our church has a reception type thing once a month, and we went to it one day and the Wests just sat down at our table.,” Berry said. “Mike’s a big newspaper man. They sat down and he recognized me.”

Another divine coincidence.

“We struck it off and became fast friends” Berry said. “He’s just got a heart of gold, always helping people. The one thing he likes most out of his business is when he’s able to help people; that’s what he does.”

Since that coincidental meeting, Berry and Mike have shared mission trips, both local and foreign, even traveling to Mexico together on a mission for their church.

Anyway, I called Mike up to apologize for not coming back to their table at the party, and he invited me down to tour the OKC label business that the Wests have owned since 2006.

A native of Fort Scott, Kan., Mike worked in the label business in that state before spotting a tiny classified ad in the back of an industry magazine that offered an Oklahoma City label business for sale. That was Keystone Labels.

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Keystone Labels sign along SW 29th Street


Mike answered the ad through a surrogate and eventually purchased the business. Keystone Labels makes labels for scores of businesses with products like jars of barbecue sauce, pickles, honey and other food products, audio CDs and much, much more.

Since being owned by the Wests, Keystone Labels has become a true family business, with Tonia — a surgical nurse — working two days a week, their daughter Mikala holding down the office and nephew Chris McAllister operating one of two presses that run nonstop.

The rest of the operation’s seven employees have worked there for decades, some preceding West’s ownership. I got to watch both of the presses in action as thousands of labels were produced right in front of me while a half dozen other jobs waited for press time.

I could see that all of Keystone Labels’ employees took great pride in their work, from the graphic artists in the front to press operators Chris and Lenny, who has worked for Keystone for decades and “has never taken a day off,” Mike said. 

Another long-time employee, Lonnie, handles many different tasks in the process, including turning graphic designs into press-ready plates.

Back in Fort Scott as a young man, Mike started out as a sports writer himself, making $1 an inch for his work. I said that seemed like a lot of money for those days.

“Well, considering I was only getting like 7 inches for my stories, it wasn’t a lot,” Mike said.

Mike’s dad was the high school football coach in Fort Scott, and today is retired and an active farmer in his 80s. One of his high school players was future Oklahoma State University football coach Charlie Weatherbie, a fact I learned from a Sellout Crowd article written by Tramel.

So, the visit to Keystone Labels was both informative and eye-opening for me. I saw how a small label business works and how it even has its own platemaking shop. Mike showed me the actual magazine and the four-line ad that he spotted advertising the business for sale.

I heard stories from Mike about the challenges the business has faced, including a wall being destroyed when a drunk driver drove through it in the middle of the night. I learned how Mike lives out his faith by providing support both to those he loves and those he’s never met. I learned of his daughter’s miraculous healing.

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Chris McAllister and Mike West stand in front of one of Keystone Labels small offset press units.


Since this is a personal blog, I’ve got a personal note to share.

I had intended to visit Keystone Labels two weeks ago, but had to make an emergency trip to Fort Smith, Ark., to deal with a challenging family situation. I texted a note of apology to Mike, begging off because my family was “enduring the week from heck.”

As I drove over to Fort Smith my phone dinged with a message.

It was from Mike, and it contained a prayer for my family and the situation we were facing.

“He has a heart for people that is rare,” Berry said. “You can say that about a lot of people, but he is in the upper 1 percent.”

I’m so glad that Mike and Tonia West sat at Berry’s table that day, and that I sat at Mike’s table at the launch party, and that Steve and Lisa Buck sat on our pew that Sunday more than two decades ago.

Divine coincidences all the way around.

Why I’m all in now on Sellout Crowd

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Berry Tramel joined Sellout Crowd colleagues Bob Stoops (right) and Sam Mayes in a broadcast during the new venture’s Launch Party at The Joinery in Bricktown.

Berry Tramel told a story to a boisterous group of roughly 150 people earlier this week at The Joinery restaurant in Bricktown. Berry tells great stories.

He recalled a phone call a few years ago from a former colleague at The Oklahoman newspaper who sought his interest in joining a new, online only sports reporting venture.

Berry said he was interested. As long as his fellow Oklahoman columnist Jenni Carlson came along, he was ready to go.

Turns out, the timing wasn’t right for Mike Koehler’s brainstorm. The deal didn’t happen. Berry and Jenni continued to carry The Oklahoman as its lead sports columnists as they had for the past two decades-plus.

Then Berry got another call from Koehler in 2023. This time, Koehler had financial backing for his project and he had a name. Sellout Crowd.

Was Berry still interested? Berry replied that as long as Jenni was still part of the plan, yes he was.

The next thing you know, “Berry Tramel is a Sellout” billboards started appearing across the OKC metro, teasing the launch of Sellout Crowd.

Sellout

That’s the story that Berry told at the Sellout Crowd’s Bricktown launch party, where he was joined by Koehler, Jenni Carlson, Mike Sherman and a host of other Sellout Crowd content “creators” and backers.

All of those folks I just named are former colleagues of mine at The Oklahoman.

The Launch Party also featured Toby Keith and Bob Stoops, celebrity investors in the venture. There was Kris Murray, Koehler’s business partner and son of long-time OKC broadcaster Ed Murray.

And there was a lineup of other content creators that included former Tulsa World columnist Guerin Emig, Brett Dawson, Jon Hamm, Todd Lisenbee, Sam Mayes, brothers Ben and Sam Hutchens, Ed Murray, Bob Stoops and Eli Lederman. The team also includes a couple of other former Oklahoman colleagues of mine, Jay Spears and Jacquelyn Musgrove, both of whom provide technical expertise.

I’m spending time daily on the site and have figured out that I get most of the same type content from Berry and Jenni that I found in the newspaper. There is heavy coverage of OU, OSU and the OKC Thunder.

And video. Lots and lots of video blogs, I guess you call them.

This morning I watched Tramel’s awesome interview with sports radio broadcast star Paul Finebaum.

So, you get the drift of the type of coverage the Sellout Crowd is bringing readers/viewers, and the content is not behind any sort of pay wall. In fact, it appears a number of advertisers have jumped on board, as well.

As I talked to some of the folks who showed up at the Launch Party, one guy said Sellout Crowd reminded him of The Ringer, which is the sports and culture site launched about a decade ago by Bill Simmons. I can see the resemblance, but glad Sellout Crowd has an Oklahoma focus.

Sellout Crowd itself is well put together in my opinion. You can see that lots of thought was put into making each article/post look professional in its presentation.

The Launch Party concluded with a series of remarks from Berry, Koehler and Kris Murray. Koehler also has another thriving business known as Smirk New Media.

Anyway, Koehler made some heartfelt comments, tearfully thanking those who supported his vision and those who have come on board.

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Sellout Crowd founder Mike Koehler and his wife, Gaylee

“We want to honor the people for the great work they do,” Koehler told the crowd about Sellout Crowd’s presentation of its content creators. “And we got the cream of the crop.”

So, while I was pleading “say it ain’t so” a couple of months ago in a blog post, I’m all in on Sellout Crowd today. It has my favorite writers and focuses on topics in which I’m interested.

Which doesn’t mean I’ve abandoned my first love, the newspaper. I’m still a subscriber and a reader of The Oklahoman every day.

There is room for both.

Sellout crowd jerseys
Special Sellout Crowd jerseys were presented to investors and backers during the venture’s Launch Party