The Thunder Way sets the NBA gold standard

Thunder presser
Thunder GM Sam Presti introduces the team’s 2022 draft class to the OKC community as the players listen.

I‘m not sure how other NBA teams welcome new talent to their community, but the OKC Thunder way may be the gold standard.

On Saturday, the Thunder welcomed their four 2022 draftees to Oklahoma City with a special press conference at the Clara Luper Center just west of downtown.

The event was streamed on the Thunder app, so we all had a chance to watch it. And it was an intriguing hour that provided some insight into the team’s new players — Chet Holmgren, Ousmane Dieng, Jalen Williams and Jaylin Williams.

Paula Daigneault
Thunder coach Mark Daigneault and Paula Stafford at introductory press conference

But for me, it afforded an opportunity to see and hear Sam Presti describe what he saw in each player well before the draft that ultimately brought them to the team.

It’s obvious that Presti pours a huge amount energy in learning all he can about the players, their personalities and their families, in addition to assessing their level of talent.

I loved the way he described watching the players in various settings months or years before the moment their names were announced. 

And how he uses locations of historical significance to introduce new players to the community.

All of that’s probably the reason broadcaster Dan Patrick described Presti last year as “the best GM the NBA has seen in a long, long time.”

I agree with that assessment, even if I’ve complained about every inch of the Thunder’s tanking strategy over the past couple of years. I don’t think that playing to lose is fair to their fans, players or corporate sponsors.

But that’s just me.

Thunder capFolks like my friend Steve Buck are all in on losing on purpose because they say the end justifies the means. I’m just hoping the NBA will come up with a way to nullify tanking as a strategy.

Anyway, I thought the press conference was a huge success, and the players said all the right things, as did Presti.

I also had a secondary reason for watching the Thunder introductory press conference. My wife, Paula, was invited to attend as a “community draftee” by the Thunder through her role as an employee of NAMI Oklahoma.

She sat on the front row during the press conference, and had the opportunity to meet Thunder coach Mark Daigneault and the new players. And Steve Buck’s middle school-age boys went with her, so it was a win-win-win for everybody.

“It was an awesome experience,” she said. “I gained a whole new respect for Coach Daigneault and for the way the Thunder introduce their players to the community. It was a great event.”

Paula group
The NAMI Oklahoma “community draft picks” that attended the Thunder news conference on Saturday.

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jimstafford

I'm an Oklahoma City-based freelance writer with interests in Oklahoma startup community, Apple Inc, OKC Thunder & Texas Rangers.

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