OKC’s TokenEx draws $100 million investment

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TokenEx co-founder Alex Pezold stands in front of a whiteboard in the company’s Oklahoma City offices

Something big for all Oklahomans recently flew under the radar locally, and I thought BlogOKC would be a great place to shine some light.

OKC’s TokenEx received a Series B investment round of $100 million.

$100,000,000. That’s a lot of zeros.

TokenEx logoIf you are unfamiliar with the company, TokenEx developed proprietary technology that “desensitizes” critical information by replacing it with tokenized placeholders that have no relation to the original inputs.

So, if a hacker breaks into a company’s server and steals sensitive data such as credit card or Social Security numbers, tokenization renders the information useless to the data thief.

Co-founded by Alex Pezold, CEO, and Jerald Dawkins in 2010, TokenEx is located in the Port164 office center in far northwest Oklahoma City. It employs 72 people who are constantly innovating improvements to the tokenization software.

I became acquainted with Pezold and Dawkins through past work with i2E, Inc., and the Oklahoma Center for the Advancement of Science and Technology (OCAST). TokenEx’s early development work was supported by funding from OCAST’s Oklahoma Applied Research Support program and the OCAST Technology Business Finance Program managed by i2E.

Read more on TokenEx in an article I wrote last year on behalf of OCAST.

The latest investment round was led by Manhattan Beach, Calif.-based K1 Investment Management, LLC, which led me to ask Pezold about location implications for TokenEx.

Pezold was adamant that TokenEx was, is and continues to be an Oklahoma-based venture.

“TokenEx always has been and always will be an Oklahoma-first business,” he said. “We continue hiring locally and actually relocating professionals into the state of Oklahoma! Of course, due to the pandemic, our hiring practices have adapted accordingly so our business can thrive. “

The latest investment round will allow TokenEx to expand its “go-to-market capabilities” while enabling it to continue to create new products and solutions, Alex told me.

Pezold and his team built this business amid an extremely competitive market, yet drew investor interest from more than 10 different potential equity partners before the K1 Investment Management deal.

“We selected K1 Investment Management because of their progressive practices around partnering with and growing their portfolio companies,” Alex said. “K1 has already been a great partner to TokenEx, and we expect our partnership to progress nicely as our cultures blend extremely well – and we are aligned as partners with our goals.”

Tokenization screenDemand for TokenEx’ tokenization solution continues to increase in urgency. There were 1,862 data breaches last year according to the International Association of Privacy Professionals.

Meanwhile, new legislation was proposed in Oklahoma designed to protect data privacy, and similar laws are being adopted around the nation and the world.

“As we’ve seen even here in Oklahoma recently, legislation around protecting privacy data for Oklahoma constituents is only increasing, which is the opportunity we will capitalize on in he next 2-5 years,” Alex said. “The good news, TokenEx is already protecting both payment and privacy data today, so it is only natural that we will continue growing in both addressable markets.”

I’m proud that TokenEx was created in Oklahoma and continues to be an Oklahoma-based company.

Click here to read an article from VentureBeat that details the investment.

OKC’s TokenEx still on growth spurt as Inc. 5000 list shows

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If you’ve read horror stories about all the sensitive customer information stolen by hackers and online thieves in recent years, then you should know about Oklahoma City’s TokenEx.

No, wait. TokenEx has nothing to do with online data theft except this. It created a patented concept called “tokenization” that protects sensitive information for its customers. There’s no “password” to unlock; just random numbers that have no relation to the information the thieves are seeking.

Anyway, I’ve kept up with co-founder Alex Pezold and TokenEx for almost a decade now through my work at i2E, Inc. It has become a fast-growing company, and, in fact, one of the fast growing in the U.S., according to Inc. Magazine.

In the latest Inc. 5000 list of the nation’s fastest growing private companies, TokenEx came in at No. 2,316 with 184 percent growth. That’s after previous years of substantial growth, which means that adding to the earlier numbers is quite an achievement.

And TokenEx is in the top half of the Inc. list. Congratulations to Alex and everyone at TokenEx.

If you want to know more about this company, here’s a link to a story I wrote earlier this year for the Greater Oklahoma City Chamber’s velocityokc.com website.

I invite you to check it out.