Why I’m all in now on Sellout Crowd

Sellout crowd video
Berry Tramel joined Sellout Crowd colleagues Bob Stoops (right) and Sam Mayes in a broadcast during the new venture’s Launch Party at The Joinery in Bricktown.

Berry Tramel told a story to a boisterous group of roughly 150 people earlier this week at The Joinery restaurant in Bricktown. Berry tells great stories.

He recalled a phone call a few years ago from a former colleague at The Oklahoman newspaper who sought his interest in joining a new, online only sports reporting venture.

Berry said he was interested. As long as his fellow Oklahoman columnist Jenni Carlson came along, he was ready to go.

Turns out, the timing wasn’t right for Mike Koehler’s brainstorm. The deal didn’t happen. Berry and Jenni continued to carry The Oklahoman as its lead sports columnists as they had for the past two decades-plus.

Then Berry got another call from Koehler in 2023. This time, Koehler had financial backing for his project and he had a name. Sellout Crowd.

Was Berry still interested? Berry replied that as long as Jenni was still part of the plan, yes he was.

The next thing you know, “Berry Tramel is a Sellout” billboards started appearing across the OKC metro, teasing the launch of Sellout Crowd.

Sellout

That’s the story that Berry told at the Sellout Crowd’s Bricktown launch party, where he was joined by Koehler, Jenni Carlson, Mike Sherman and a host of other Sellout Crowd content “creators” and backers.

All of those folks I just named are former colleagues of mine at The Oklahoman.

The Launch Party also featured Toby Keith and Bob Stoops, celebrity investors in the venture. There was Kris Murray, Koehler’s business partner and son of long-time OKC broadcaster Ed Murray.

And there was a lineup of other content creators that included former Tulsa World columnist Guerin Emig, Brett Dawson, Jon Hamm, Todd Lisenbee, Sam Mayes, brothers Ben and Sam Hutchens, Ed Murray, Bob Stoops and Eli Lederman. The team also includes a couple of other former Oklahoman colleagues of mine, Jay Spears and Jacquelyn Musgrove, both of whom provide technical expertise.

I’m spending time daily on the site and have figured out that I get most of the same type content from Berry and Jenni that I found in the newspaper. There is heavy coverage of OU, OSU and the OKC Thunder.

And video. Lots and lots of video blogs, I guess you call them.

This morning I watched Tramel’s awesome interview with sports radio broadcast star Paul Finebaum.

So, you get the drift of the type of coverage the Sellout Crowd is bringing readers/viewers, and the content is not behind any sort of pay wall. In fact, it appears a number of advertisers have jumped on board, as well.

As I talked to some of the folks who showed up at the Launch Party, one guy said Sellout Crowd reminded him of The Ringer, which is the sports and culture site launched about a decade ago by Bill Simmons. I can see the resemblance, but glad Sellout Crowd has an Oklahoma focus.

Sellout Crowd itself is well put together in my opinion. You can see that lots of thought was put into making each article/post look professional in its presentation.

The Launch Party concluded with a series of remarks from Berry, Koehler and Kris Murray. Koehler also has another thriving business known as Smirk New Media.

Anyway, Koehler made some heartfelt comments, tearfully thanking those who supported his vision and those who have come on board.

Sellout crowd Koehler couple
Sellout Crowd founder Mike Koehler and his wife, Gaylee

“We want to honor the people for the great work they do,” Koehler told the crowd about Sellout Crowd’s presentation of its content creators. “And we got the cream of the crop.”

So, while I was pleading “say it ain’t so” a couple of months ago in a blog post, I’m all in on Sellout Crowd today. It has my favorite writers and focuses on topics in which I’m interested.

Which doesn’t mean I’ve abandoned my first love, the newspaper. I’m still a subscriber and a reader of The Oklahoman every day.

There is room for both.

Sellout crowd jerseys
Special Sellout Crowd jerseys were presented to investors and backers during the venture’s Launch Party

Say it ain’t so

SelloutAs I was sitting in the stands at OKC’s All Sports Stadium in roughly 1987 watching the Big 8 baseball tournament with my Daily Oklahoman colleague, Tom Kensler, a lanky young man sat down with us.

Kensler, now deceased, was the paper’s OSU beat writer in 1987. He introduced me to the newcomer.

“Jim, I want you to meet the newest member of our Sports staff, Berry Tramel,” Tom told me as I shook Berry’s hand.

Although I had worked as a copy editor on the Sports desk at the Oklahoman since 1983, I didn’t know Tramel, who worked as a sports writer at the Norman Transcript.

Something happened, however, and Berry did not become a member of The Oklahoman’s Sports staff until 1991. Maybe the Transcript offered him a raise or he still had things to accomplish at the Norman paper.

But Berry eventually joined The Oklahoman staff and became our lead sports columnist. He quickly established himself as one of the top sports writers not only in Oklahoma but across the nation.

I don’t remember much of that first conversation with Berry at the ballpark, but eventually I found him to be warm, empathetic, approachable and the most prolific and hard-working writer I’ve ever known.

Berry writes in what I consider a folksy manner that carries the reader along. He has an incredible ability to uncover the critical issue that may be plaguing — or helping — a team, a coach, a school, a state, whatever. And he’s a walking encyclopedia of sports history.

Berry’s most influential article of them all may be the infamous “Taco Bell” column from the late 1990s when he compared OU’s hiring of John Blake to a company that put a management trainee in charge of the entire business.

You can read the column here. 

Berry Taco Bell

Not everyone loves his style — ask my friend, Casey — but he’s attracted a huge following far and near over the years. Including me.

Berry was joined on The Oklahoman Sports staff in the late 1990s by Jenni Carlson, a Kansas native who brings a unique point of view to whatever she’s writing about. I’ve come to know Jenni, as well, and love reading her intriguing takes that often focus on people who have overcome long odds to become successful.

I’ve written all of this because, as most people know by now, both Berry and Jenni are leaving the paper. They’re joining a new online venture called The Sellout, Sellout Crowd, or something like that. It should debut later this month, from what I understand.

I got wind of Berry’s impending exit about three weeks ago and immediately sent him an email with the subject line “Say It Ain’t So.”

Berry responded and said it was so. He said it’s a good thing, not bad, because readers who follow him and Jenni will be able to read their work in a free online newsletter. He even wrote about his impending departure from the paper after billboards appeared saying “Berry Tramel is a Sellout.”

But I’m mourning for the newspaper because of the loss of such immense talent.  I was part of that newsroom as a writer and editor for over two decades.

Although I’ve been gone from The Oklahoman for almost 15 years, I’m still a subscriber and a daily reader of the newspaper. I still pick it up off my driveway every morning (except Saturday).

We all know that the Internet has changed the way people consume news, sending the newspaper industry into a long decline, including The Oklahoman. In my opinion, the paper has done a great job of building its online enterprise while still keeping print alive.

For now.

But the loss of Berry and Jenni is a huge blow to readers like me who look forward to unfolding the paper every day (but Saturday) and seeing what one or both have written for us. Who can replace them?

So, what’s next? I’m anxiously watching as the leaves continue to fall from the tree and the newsroom branches become bare.

Say it ain’t so.

Berry Jenni1

Oklahoma, we have all been here before

Jenni

It seems like deja vu all over again for Oklahoma.

I’m talking about the similarities between Lincoln Riley’s unexpected departure from OU this week and that of Kevin Durant from the OKC Thunder in 2016. The feeling of being blindsided. The widespread anger.  The loyal hero who steps up.

As I read Jenni Carlson’s column in The Oklahoman this morning on how Bob Stoops has further endeared himself to OU fans by stepping up in the wake of Lincoln Riley’s departure, another name instantly came to mind. 

Russell Westbrook.

Russ pageRuss stepped up big time in 2016 after Kevin Durant unexpectedly abandoned the OKC Thunder ship. He said “why not” and signed a 3-year contract extension before the season even began.

Here’s how he was quoted by espn.com:

“There’s nowhere else I would rather be than Oklahoma City,” Westbrook said at a news conference to announce the deal. “You guys have basically raised me. I’ve been here since I was 18, 19 years old. You guys did nothing but great things for me. Through the good and the bad, you guys supported me through it all, and I appreciate it. Definitely when I had the opportunity to be able to be loyal to you guys, that’s the No. 1 option. Loyalty is something that I stand by.” 

It was an incredibly feel good moment after the anger generated across the state when KD announced on the Players Tribune on July 4 that he was taking his talents to the Left Coast. His announcement prompted me to write a blog post with some lyrics from The Beatles that were appropriate for the occasion.

Now we have Coach Stoops stepping up as interim coach at a critical time for Sooners. On Twitter, fans heaped praise on Stoops not only for stepping in but for the calming comments he made at the news conference announcing his temporary return.

And why not, to borrow Russ’s famous phrase.