I first met Jeff Greene about 15 years ago when I was working at The Oklahoman as a business news reporter and he approached me about a concept that he considered to be the answer to runaway health care costs.
Jeff had sold his interest in one of the nation’s largest medical practice management firms and founded a company here in town called MedEncentive.
His idea was to use an incentive mechanism that rewards both doctors and patients for holding each other accountable for engaging in “information therapy,” a process that promotes health literacy and adherence to health behaviors and quality care.
Jeff’s idea was so innovative that it earned him three U.S. patents and a Canadian patent. It has been proven in a myriad of independently validated studies to simultaneously improve health, improve healthcare, lower costs and provide doctor and patient fulfillment.
Jeff describes this combination of objectives as the “Triple/Quadruple/Quintuple Aim.”
Jeff and Jim Dempster, MedEncentive’s director of Business Development, have tirelessly promoted their innovation to health care providers, employers and insurers for well over a decade.
People are finally starting to see the “win-win-win” potential.
Earlier this month, Buck, one of the five largest HR consulting firms in the world, announced a partnership with MedEncentive, in which Buck will introduce the MedEncentive Mutual Accountability and Information Therapy (MAIT) Program to its clients, as well as adopt the Program for its own employees health plan.
It’s a big deal for MedEncentive, as well as for Buck and its employees and clients. And for Oklahoma.