March 2024 – Jim Stafford's BlogOKC

Apple in 2024: Nobody likes a bully

Screenshot — Steve Wozniak (left) and Steve Jobs together in the late 1970s.

I read a magazine article when I was in college in the 1970s about a scrappy startup called Apple Computer, founded by two guys named Steve who built their first computers in the garage at the home of one of the Steves.

I couldn’t get enough of their story; the David-vs.-Goliath way that Apple blazed the personal computer trail that forced the industry behemoth at the time, IBM, to play catchup. Steve Jobs and Steve Wozniak were my entrepreneurial heroes.

Less than a decade later I was the proud owner of an Apple IIe, and would later own multiple Macintosh computers, including the Macbook Air upon which this blog post is being written in 2024.

So, I admit that I am a long-time Apple fanboy and remain one today.

But my fandom has run smack into some ugly reality. Apple is no longer the scrappy industry underdog. In fact, it is one of the world’s largest companies by market value. Yet, it has begun to flex its financial muscles like a bully that nobody likes.

You probably have seen stories this past week about the anti-trust lawsuit filed against Apple by the U.S. Department of Justice and 17 states. The lawsuit alleges that Apple blocks developers and other companies from offering better pricing options to iPhone users and locks companies — and its users — almost exclusively to its App store.

Apple faced similar scrutiny in Europe and is currently working to comply with orders from European Union regulators to open the iPhone to what is known as “side loading.” That means developers can offer their software to consumers in an App store separate from the Apple App store.

But the antitrust suits are not what is challenging my long-standing Apple fanboy-hood. I actually prefer that any software I download to the iPhone pass through the Apple App store for security and quality reasons. Apple has done a pretty good job of vetting apps to prevent fraud or malware from slipping through.

What’s disappointed me about my favorite company — according to industry reporting — is how in recent years it has ruthlessly steamrolled innovative startups.

I’ve read reports about Apple’s tactic of appealing to the U.S. Patent Office to nullify patents owned by smaller competitors, and then developing and patenting its own software that is almost identical to that of the little guys.

A story in this week’s Wall Street Journal with the headline “When Apple Comes Calling, ‘It’s the Kiss of Death’” lays it out pretty well. Most of it revolves around the Apple Watch.

The article provides examples of Apple inviting founders to its HQ to discuss their innovations, then hiring multiple employees away from the competitors and creating software that does exactly what the original company created.

That action leads to claims of patent infringement by the smaller companies, and often ends with Apple taking it through the Patent Office appeals process. Here’s an example from the Wall Street Journal:

“Since 2012, Apple has attempted to invalidate more patent claims before the Patent Trial and Appeal Board than any other petitioner, according to intellectual-property research firm Patexia.

“Apple said it pays licensing fees to many companies of different sizes. The spokeswoman said it has licensed more than 25,000 patents from smaller companies over the past three years.”

OKLAHOMA ANGLE

There’s an Oklahoma connection to this story. One of the companies from which Apple allegedly appropriated technology for the Apple Watch was AliveCor Inc., founded by Dr. David Albert, well known cardiologist, inventor and native Oklahoman.

I’ve known Dr. Albert for at least a decade through my past work with i2E, Inc.

AliveCor developed a technology in 2017 that would conduct electrocardiograms for Apple Watch users. Apple invited Dr. Albert to its HQ, where he demonstrated the technology for executives, according to the Wall Street Journal story.

In 2018, Apple released the Apple Watch 4, which offered an electrocardiogram capability. AliveCor filed a patent infringement suit against Apple in 2021.

It has not gone well for AliveCor, as you might expect. Here’s more from the Wall Street Journal:

“In December, the commission ruled in favor of AliveCor, barring imports into the U.S. of all Apple Watches with the heart-sensing capabilities.

Separately, Apple took the dispute to the Patent Trial and Appeal Board system … That board invalidated the AliveCor patents under dispute, thereby nullifying the import ban. AliveCor has appealed that ruling.”

I heard about the AliveCor lawsuit a couple years ago and reached out to Dr. Albert for comment for a blog post I intended to write back then.

Dr. Albert responded: “Jim, I cannot discuss our ongoing litigation — sorry.”

I elected not to write anything at that time, but the recent Wall Street Journal article opened the door this week.

I’m a fan of AliveCor and the other startups that have developed innovative technology only to be crushed by the tech giant. I’m disappointed that Apple has apparently evolved into an industry bully that sees no problem in squashing the little guys.

It’s like no one at Apple’s Cupertino, Calif., HQ remembers that it was once the scrappy startup founded by two Steves who built computers in their parents’ garage.

Apple’s founders built a lot of goodwill among consumers and fanboys like me. I’m hoping their successors don’t let it slip away.

BONUS CONTENT! My friend Larry Newman is a long-time user of Apple technology, and was employed by Seagate Technology and other tech companies for most of his career. Now retired, he weighs in with his thoughts on the situation with Apple and Big Tech:

“I made an incredible living thanks in no small part to Apple products. I don’t know the details of the current government antitrust charges against them. But I’m guessing most of us would be quite disappointed in the lack of ethics displayed by the overwhelming majority of big tech companies. Regardless, I would rather big USA-based tech companies win than foreign ones. Our government would better serve citizens by using their influence to encourage repatriation of tech manufacturing jobs back to US soil.

“When I started working at Seagate in 1992, their manufacturing plants in the United States were employing thousands of people. But once one competitor began moving manufacturing overseas, all others had to follow to remain competitive and survive. Simple import restrictions/duties would have eliminated the migration of the jobs.

“Another thing to consider is platform security. Although no technology platform is 100% secure, Apple systems are clearly less vulnerable than more open systems.”

Like a good neighbor…

Lincoln2 — All 18 feet and 4,866 pounds of a 1970 Lincoln Continental Mark III are positioned in my neighbor’s garage.

I was enjoying some Sunday afternoon basketball this past weekend when my 4-year-old grandson urgently called me.

“Papa, come see this cool car!”

So, I stepped out the front door to see what got him so excited. This kid loves cars of all types.

Parked outside of my neighbor’s house on a car-hauling rental trailer sat a monstrous relic of the past. Turned out it was a 1970 Lincoln Continental Mark III that had seen its best days long ago.

Solomon and I walked out for a closer inspection. It was sort of a maroon color, or had been. But it seemed to have everything intact, with no (major) dents or busted headlights.

I looked it up on the Google, and a 1970 Lincoln Continental Mark III is 18-feet long and weighs 4,866 pounds of pure steel. That will come into play later in this story.

It might as well have been a yacht on the back of that trailer.

Anyway, as we were oohing and aahing over the behemoth, my next door neighbor, Akili, walked out and joined us. He was the proud owner of this vehicle, which he purchased with the intent of restoring it to its former glory.

Akili brought it to his house to store in his garage where he can pursue his restoration project.

Solomon and I went back to our yard, where I remained as my grandson played with friends from next door. A few minutes later, I watched as Akili slowly backed the trailer into his sloped driveway until the back of the monster was in the garage.

Akili’s son, Corey, had joined him as did a third man, Tim, who is their family friend. They unhooked the Lincoln and gathered at the front as if to push it off the trailer and down the ramp into the garage.

That led me to walk over and offer to help them push it off. Offer accepted. It wouldn’t be so simple

Akili climbed up the trailer, got behind the wheel and took the emergency brake off. Did I mention the car had no actual brakes beside the emergency brake?

The three of us in the front began to push. Nothing happened. Two-plus tons of steel didn’t budge.

As we puzzled over the next move, my neighbor from the other side of my yard came over and asked if we wanted her to ask her husband join us. There was a chorus of ‘yes!’.

We were soon joined by her husband, Greg, who brought a hydraulic jack and some apparent experience in moving huge vehicles.

So, I’ll fast forward. Akili put me behind the wheel with instructions to take the emergency brake off at his signal. Greg jacked up the front of the trailer. Everyone pushed. The car moved only a few inches. I sat.

Lincoln4 — My view from behind the wheel of the Lincoln

Eventually, Greg jacked the trailer high enough that it tilted back and the car rolled into the garage, but not completely off the trailer’s ramps. More puzzling over the next move.

Wheels were blocked, the car was jacked up and pushed by all of us this time. It finally came free of the trailer and then was positioned in the garage with about 6 inches of clearance to close the garage door.

Whew!

All of this took well over an hour. When the car was finally in its proper place, everyone cheered. Someone even said, “this was kind of fun.”

Well, I wouldn’t describe it exactly like that, but was great to see neighbors working together and helping another out of a spot.

I’m going to be impatiently waiting to see the finished product emerge in all of its 1970s glory from that garage one day.

BONUS! LYRIC FROM ‘HOT ROD LINCOLN’ by Commander Cody and his Lost Planet Airmen:

“My pappy said, “Son, you’re gonna’ drive me to drinkin’
If you don’t stop drivin’ that Hot Rod Lincoln.”

Lincoln1 — In the garage in all its 1970s beauty.

3 Old Geezers took text rants to Podcast

Geezers in text exchange - 1

Before there was a 3 Old Geezers podcast there was the 3 Old Geezers text exchange, a sort of daily debate over the Thunder and the world at large.

The group included my friends Steve Buck and Ed Godfrey, who disagreed strongly with my stance against tanking — which translates to losing on purpose to get a better draft position — by the Oklahoma City Thunder, or any NBA team, for that matter.

We went back and forth for a couple of years with Steve often reacting with ‘we need to take this debate to a podcast.’ It was a nice thought, but none of us had any podcast experience or equipment.

Then Steve came up with a couple of microphones and technology to connect to a recording device like a computer.

We had no more excuses.

So, last fall we launched the 3 Old Geezers podcast — LISTEN HERE — which has had only moderate success. But it allows us to vent our old man rage in get-off-my-lawn type rants.

Ed’s righteous indignation over perceived ills like bad officiating in college softball or the challenges of new technology have been well worth the effort. His humorous Old Man rants are exactly why I’m participating.

Steve hosts with a steady hand, suggesting appropriate and timely topics, while I’m mostly reacting to what’s been said or forgetting the Mayor’s name or even the web address of this blog. It happens.

Anyway, last week, Steve suggested we include some of our text exchanges in this blog to provide insight into where our material comes from.

Great idea. I’ve gone back through our Geezer text string and come up with some material that has led to blog discussion. Here’s a taste:

JANUARY 9
Jim Stafford: This is from a Geezer’s wife last night after she came home from the game: “I’m so impressed with our coach because of how many players he uses in a game. Instead of using just the starting five with two or three of the same substitutes like our old coaches, he uses a lot of players throughout the game, and you never know which one might come in.”

Ed Godfrey: He will be relying on that bench this month with a heavy slate of games.

Steve Buck: Paula knows. Jim on the other hand yearns for the Scottie Brooks days of predetermined rotations

Jim Stafford: I love Foreman Scottie! He was my favorite coach until Mark Daigneault came along.

Ed Godfrey: WHAT? Daigneault is your favorite coach now? Next thing you know you will be telling us Chet Holmgren is better than Mike Muscala.

Steve Buck: #truth

Jim Stafford: I like Daigneault’s courtside demeanor. Man, you can’t get him flustered. I’m still mulling over Chet vs. Muscala.

Back to reality. Here’s the latest on Muscala that I sent my Geezer partners:

As I said online, it’s a Christmas miracle!

Screenshot

More text debate:

JANUARY 29
Ed Godfrey: They changed the comics today. No Shoe! No B.C.! No Wizard of Id! Who wants Pearls Before Swine? Non Sequitor? Jump Start?

Jim Stafford: Welcome to the 21st Century

Ed Godfrey: Who reads newspapers? People from the 20th Century!

So, are you getting the drift? The Geezer text stream never ends. Here’s one more for good measure:

FEBRUARY 20

Ed Godfrey: Just asked Alexa to play Eddie’s playlist again. She played an Eighties playlist. I give up.

Steve Buck: What exactly is on Eddie’s playlist?

Ed Godfrey: Chris Stapleton, Tyler Childers, Turnpike
Troubadours, Johnny Cash, Coltor Wall, Zach Bryan.

Steve Buck: Yeah…no overlap with 80’s lol

So, there you have it. Our failures to communicate in unending text rants found their place in a podcast.

I hope you’re listening. It’s Geezer gold.