For Ed, Cardinals baseball a lifelong ‘addiction’

Ozzie Go Crazy
Ozzie Smith’s St. Louis Cardinals teammates celebrate his game-winning home run vs. the Dodgers in the 1985 playoffs

Editor’s note: My friend Ed Godfrey grew up in Eastern Oklahoma as a passionate St. Louis Cardinals fan, a devotion that began by listening to their games on his family’s big console radio. More than 50 years later, Ed remains a baseball fan and still follows the Cardinals with the same passion as he did as a 10-year-old Stigler Little Leaguer. I asked him to write about what sparked his fandom for the team from St. Louis, and he obliged with this essay.

By Ed Godfrey
When I was a kid, baseball was king. That gives you a clue to how old I am. Yes, I am old enough to draw Social Security.

Ed 2
Ed Godfrey

I played Little League baseball, proudly donning the uniforms of King’s Tire Service, Guaranty Abstract and Davis Packing Company, some of the generous sponsors in Stigler who allowed the town’s pre-teen youth to live out their summer dreams on the ball diamond.

Like the Cardinals great utility man in the ’80s, Jose Oquendo, I would play everywhere on the field at some point. Dad nixed my playing days at catcher after just one game because he was afraid I would get hurt.

Center field was my best position, but I also took the bump a lot. I didn’t have Nuke LaLoosh stuff, but I could do what often none of my other teammates could do. Throw the ball over the plate.

Man, I loved baseball. Whenever I had a dime, I would ride my bicycle the six blocks from home to the Five & and Dime store in downtown Stigler and buy a pack of baseball cards.

I was a pretty avid card collector in the early ’70s. And yeah, I stupidly put some of them on the spokes of my bike and glued others in a scrapbook, but most of my treasures are still intact. Thank you, mom, for not throwing away my baseball cards.

As you get older, I think the more you want to go back and be a kid again. That’s why I still buy baseball cards today. Nostalgia.

Back when I was a kid, I didn’t miss the major league game of the week on Saturday afternoons. Yeah, we got one baseball game on television each week. I also loved This Week in Baseball narrated by Mel Allen.

And I was a frequent listener of Major League Baseball games on the radio. This is how I became a St. Louis Cardinals fan.

First of all, the Cardinals were really good in the late ’60s. When I was 7, they won the ’67 World Series over the Red Sox. Then when I was 8, they lost the ’68 World Series to the Tigers.

(Don’t ask me about the ’85 World Series against the Royals, I am still ticked off about Game 6. Now, Game 6 of the 2011 World Series Game 6, that one was magical)

For many years, the Cardinals were the only major league team west of the Mississippi River and they developed a loyal following thanks to mighty KMOX-AM radio, which had a long reach throughout the South and Midwest.

KMOX helped turn countless families into Cardinals fans since 1926, including a kid in Stigler, Oklahoma.

When the Cardinals played on the West Coast and games started past my bedtime, I would sneak a transistor radio under my pillow so I could still listen to the broadcast without my parents knowing.

ConsoleOtherwise, I would listen to games on our bulky old stereo-record combo that we had in our living room. In 1971, and I can still hear Jack Buck’s call of Bob Gibson striking out Willie Stargell to end the game for Gibby’s only no-hitter of his career.

“If you were here, it would have made you cry,” Buck proclaimed.

I wasn’t there but I felt like I was, thanks to one of the great baseball announcers in history.

When the Cardinals made the playoffs in the ’80s, every game, of course, was televised. But I turned the volume down on the TV and tuned in the radio for the play by play to listen to Buck.
I got to hear his great “Go Crazy” call in the ’85 National League Championship Series against the Dodgers when Ozzie Smith unexpectedly hit the game-winning homer in Game 5.


I did “Go Crazy” in my apartment in Edmond, leaping from the sofa and landing on my knees in front of my TV in celebration.

A few years later I started dating my future wife. She tolerated my obsession with the Cardinals and actually enjoyed listening to Buck’s voice, even though she knew little about baseball.

Instead of going out on the town one Friday night, she drove from Norman to my apartment in Edmond and agreed to watch the Cardinals-Braves game with me on what was then Ted Turner’s superstation, TBS, which carried all the Braves games.

I promised we would go out for dinner after the game. It lasted 22 innings. My man Oquendo even came in and pitched when the Cardinals’ bullpen was depleted. (Told you he was a great utility player). He pitched several scoreless innings, but the Cards couldn’t get him a run and they lost.

Linda watched all 22 innings and never complained. Maybe she slept through an inning or two, I can’t remember for sure, but the point is she stayed until the end and then drove back home in the early morning hours. As Buck would say, “That’s a winner.”

I don’t listen to Cardinal games on the radio anymore because Buck and his broadcast partner, Mike Shannon, are no longer with us. Nothing against the new announcers, but it’s not the same for me.

This summer, I even stopped watching the Cardinals on TV because they stink this season. It’s been a long time since they have been this bad.

Well, the truth is I haven’t quit on them completely. I still sneak a peek once a while to see if the bullpen is going to blow another game and then I start cussing when they do.

It’s a lifelong addiction.

Steve Jobs in his own words

Steve Jobs during 2005 Stanford Commencement speech.

If you follow this blog or know me personally, you’re probably aware that I’m a fan of Apple Inc. and its co-founder, the late Steve Jobs.

Jobs’ story is well known. Co-founding Apple in 1976 with Steve Wozniak; building the Apple I in the garage of his childhood home; creating the Macintosh computer in 1984; getting fired from his own company in 1985; returning to Apple a decade later to become CEO and leading development of groundbreaking products.

The company has since soared to incredible financial stature.

Along the way, Jobs was diagnosed with cancer and eventually died from it in October 2011.

Books have been written about Jobs after his death and movies made about his life. I’ve read two books that I would highly recommend, especially Steve Jobs by Walter Isaacson. The other is Becoming Steve Jobs by Brent Schlender and Rick Tetzeli.

The Isaacson book sort of reinforces the image I had of Jobs as a creative person who drove himself and others really hard, mostly without tact or apparent empathy. As much as I admire the innovations he brought to the market, I don’t think I could have worked for Steve Jobs.

But I’m still a fan, because of his enormous impact on our world (iPhone, anyone?). And the fact that the arc of his life reads like a Greek tragedy.

So, when I discovered Make Something Wonderful: Steve Jobs in His Own Words, published by the Steve Jobs Archive, I had to read it, too.

Available for free on Apple Books or on the Web at the Steve Jobs Archive, the 319-page book contains speeches, presentations and emails by Jobs.

It’s sort of the ultimate inside look at how he thought and worked, especially the emails he sent to himself with information and thoughts he didn’t want to let get away.

There are lots of good quotes in the book, including the entire transcript of his 2005 Stanford University Commencement speech. You can also watch it on YouTube.

So, I’ve selected a few quotes that I found memorable and will share in this post.

For instance, way back in 1983, Steve already saw the future in which computers were going to tie millions of people around the world together though networking capabilities.  The Internet was about 6 months old, and few people actually knew it existed. 

Talking to the International Design Conference in Aspen in June of that year, Jobs said:

“… I think that that’s exactly what’s going to happen as we start to tie these things [computers] together: they’re going to facilitate communication and facilitate bringing people together in the special interests that they have.
And we’re about five years away from really solving the problems of hooking these computers together in the office. And we’re about ten to fifteen years away from solving the problems of hooking them together in the home.”

In a 1984 speech to Apple employees the day before the Macintosh debuts in the famous “1984” ad run during the Super Bowl:

“IBM wants it all, and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? [Audience: No!] The entire information age? [Audience: No!] Was George Orwell right about 1984?”

In a 1984 interview with reporter Michael Moritz:

“I want to build products that are inherently smaller than any of the products on the market today. And when you make things smaller, you have the ability to make them more precisely. Obviously, a perfect example of that is a watch. It’s beautiful, but the precision has to be the scale of the object itself, and so you make it very precise.”

From a 1996 speech to Palo Alto, Calif., high school students:

“Be a creative person. Creativity equals connecting previously unrelated experiences and insights that others don’t see. You have to have them to connect them. Creative people feel guilty that they are simply relaying what they “see.” How do you get a more diverse set of experiences? Not by traveling the same path as everyone else …”

In an email exchange in 1997 with a software engineer after returning to Apple as Interim-then-full-time CEO:

“… there is something good here worth saving. I don’t quite know how to express it, but it has to do with the fact that Apple is the ONLY alternative to Windows and that Apple can still inject some new thinking into the equation.”

Finally, an excerpt from his Stanford Commencement speech in 2005, a year after he had been diagnosed with pancreatic cancer.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most impor­tant, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Before his death, Fortune magazine called him the Beethoven of the business world.  That’s a pretty good description.

I highly recommend Make Something Wonderful if you are a fanboy like me or merely curious about Steve Jobs.