
A recent update in The Oklahoman newspaper on the new OG&E Coliseum under construction at the State Fairgrounds identified it as a venue designed by a firm named “Populous.”
In an even more recent story, I learned that Populous has been hired to design the new $71 million soccer stadium just south of OKC’s Bricktown.
I think I’m noticing a trend.
There’s more.
I learned from other sources that Populous designed the fabulous OKC Convention Center, which opened in 2020. And Populous was hired to design Paycom Center’s upgrades in 2022.
Populous also is among the candidates to design OKC’s new $1 billion(ish) arena that will soon be built on the site of what was once known as The Myriad. It’s right across the street from Paycom Center.
So, what exactly is Populous?
Turns out, it is an international architecture firm and the nation’s leading (by revenue) sports architecture company, based in Kansas City, Mo.
Populous has satellite offices around the world — including Norman, OK — and boasts a portfolio of more than 3,000 projects globally, including Wembley Stadium, T-Mobile Arena, Oriole Park at Camden Yards and many others.
Actually, Populous has been on my personal radar for quite some time because a close family friend named Brady Spencer is a Senior Principal/Senior Architect with the firm in its Kansas City office.
Some background:
I moved to Mena, Ark., in the summer of 1972, a year out of high school, and became acquainted with Greg and Lynelle Spencer.
At a banquet in the fall of 1972, they told me they were expecting their first child, who turned out to be Brady. They have another adult son, Matthew, who lives in Georgia.
The Spencers relocated to Springdale, Ark., when Brady was in the fourth grade, so most of his youth was spent in Northwest Arkansas. I stayed in touch with the Spencer family across the years.
So, after seeing the Populous-OKC link, I decided to call Brady and ask him about his career and role with Populous.
An avid fan of University of Arkansas sports as a child — “I remember going to Razorback football games with Dad” — Brady naturally enrolled at the Fayetteville school after high school.
Brady majored in architecture and graduated from the University of Arkansas School of Architecture in 1996. He told me that he began contemplating post-graduation employment and location in the fourth year of the five-year architectural program.
Brady settled on Kansas City and joined what was then known as HOK-Sports in 1996. He’s been with the firm ever since, although it evolved into Populous in 2009 when he and a group of fellow HOK architects spun out into their own company they called Populous.
“This last May was my 28th anniversary with the firm,” he told me.
Along the way, Brady married (Joanie), had a son (John), earned a Master of Architecture Management from the University of Kansas and has been on the design team for some of the nation’s most notable sports venues.
Among them have been NRG Stadium in Houston, State Farm Stadium in Phoenix, Arrowhead Stadium renovation in Kansas City, Raymond James Stadium in Tampa, Fla., and many others.
“I’ve focused on NFL stadiums and some college football,” Brady said. “I’ve worked with our Populous Event team that partners with the NFL on (venue oversight for) 21 Super Bowls. It’s most rewarding doing it in a stadium that I designed.”
Back in 2009, his alma mater came calling for renovations and updates on facilities across the University of Arkansas campus, including Razorback Stadium. Brady is not only an alum, but football season ticket holder.
“That one was near and dear to my heart, having grown up there and gone to school there,” he said. “I was just there yesterday (Sept. 14) when John and I went to the Razorback game. It’s fun to see the stadium every time I go back to a game.”
While Brady Spencer has not been directly involved in any of the OKC projects — the Fairgrounds Arena, the OKC Convention Center, the Paycom Center renovations, the upcoming soccer venue — he told me he’s aware of the Populous role in all of them.
“The thing about all our projects, it’s not ever just one person,” he said. “It always takes a team of us to complete.”
I’d call that 28 years of institutional knowledge.


