Tag: Barry Switzer

Billy Carter and his 15 minutes of fame

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A six-pack of Billy Beer from 1977-’78

For a brief, shining moment back in 1977, the First Brother, Billy Carter, stole the spotlight from his brother, the President of the United States, Jimmy Carter.

While Jimmy Carter was a well educated, military veteran and successful peanut farmer, brother Billy was a good ole boy whose main avocation seemed to be drinking beer.

So, what happened?

A company called Falls City Brewing launched Billy Beer in 1977, and it took the nation by storm.

Billy Beer and brother Billy instantly gained the sort of notoriety that a Taylor Swift-Travis Kelce romance generated in 2023 (and continues today). There were volumes of newspaper articles about the beer and Billy.

Newsweek magazine even devoted a cover story to Billy and his beer. Songs were written about Billy Beer (I’m not kidding, read the story from a publication called Rate Your Music).

Despite all the hoopla surrounding Billy Beer, the brand folded up like a crushed can just one year later in 1978.  Billy Carter died in September 1978 of pancreatic cancer.

Turns out, folks didn’t like the taste of Billy Beer, despite Billy’s quotes printed on the cans themselves about the quality of his brew.

“I had this beer brewed up just for me. I think it’s the best I ever tasted. And I’ve tasted a lot. I think you’ll like it, too.” — Billy Carter

According to an article from the 1977 Milwaukee Journal, Billy admitted that he actually drank Pabst Blue Ribbon.

Here’s a quote from a publication called Collectors Weekly:

“There were MILLIONS of cases sold by 4 different breweries in the late 1970s. One estimate of the number of Billy Beer cans made is 2 BILLION. As a result, it is worth about 25 cents at most and then only if it is in very good shape, and if you can find a collector who actually needs one.”

A check on Billy Beer prices on eBay shows you can by an unopened (empty) six pack for a range from about $10 to $30.  So, Billy’s brew hasn’t appreciated much in value over time.

Sidenote: A North Carolina brewery has begun brewing a Billy Beer that plays off the name and look of the can, but has nothing to do with the brew from the 1970s.

As for me, I never tasted a Billy brew. I’m pretty sure its distribution didn’t reach Arkansas or Texas, although I could be mistaken. A friend of mine who lives in Mena, Ark., had an unopened six pack stashed on a shelf in the late ’70s for what I assume was investment purpose.

But I did come across a couple of guys on Youtube who did a Billy Beer taste test in modern days. Watch for yourself:

So, why am I writing about Billy Beer in 2024?

Well, OKC’s Sundance Brewing recently debuted a beer called “Switzer Light Lager.” It’s named after former OU football coach Barry Switzer, himself something of a good ole boy from Arkansas as well as one of the best football coaches in recorded history.

Tailgating may never be the same before OU games if Switzer beer has longevity. It has some promise, because it’s a craft beer brewed locally, and in Oklahoma Barry Switzer is still the king.

One other note. According to an article in the Norman Transcript, profits from Switzer beer will go to support the Ground Zero Training Center for search and rescue dogs.

From the Transcript:

“Ground Zero Emergency Training Center is a Non-Profit Organization in Oklahoma specializing in exceptionally trained urban search and rescue canines, educational opportunities, and a state-of-the-industry facility in which to hone their technical skills. Ground Zero was founded by Oklahomans, Barry & Becky Switzer in 2017 to meet the needs of a critical shortage in search-and-rescue canines.”

It sounds like a worthy cause. Now, we just have to crack open a cold Switzer Light Lager and determine if it’s a worthy brew or just another Billy Beer.

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Oklahoma legends and a spelling disaster

Mike Turpen before leading an educational session at a convention last week in Norman.

Life can take a surreal turn at times. Like this: One day almost two decades ago, I was standing outside a wireless telephone store across from Penn Square Mall when a big black limousine pulled up.

A door opened and I hopped in, where I was greeted by former OU football coach Barry Switzer. The King himself.

I am not making this up.

Turns out, I was the technology reporter at The Oklahoman at the time.  My editor asked me to accompany Switzer as he surprised the lucky winner of a prize offered as a promotional special by the wireless telephone company.

As I sat in the seat next to Coach Switzer, he began to ask me what I did at the paper, about my family and where I grew up. When I said “Arkansas,” he reacted as though he had just found a long-lost relative.

You probably know that Switzer is an Arkansas native, the son of a bootlegger. He’s also friendly, conversational and full of stories.

We had a great time as we rode to Midwest City to pick up the winner. Switzer told me stories from his life in Arkansas and people he knew from Fort Smith, which is my hometown.

By the time the assignment was over, I felt I had known Barry Switzer for years. It was like saying goodbye to a favorite uncle as I got out of the limo.

I’ve written all of that because I met another Oklahoma legend with a big personality this past week, and it felt like deja vu all over again. 

My friend Steve Buck asked me to serve as a room monitor in Norman at the spring convention of the organization he leads.

As I was stationed outside the door to my assigned room before the workshop began, I turned and found myself face to face to Mike Turpen.

If you’ve lived in Oklahoma any time at all, you know Turpen is long-time co-host of the Flashpoint issue/debate show on KFOR in OKC. He is also a former Oklahoma Attorney General and chairman of the Oklahoma Democratic Party.

“I’m the last Democrat in Oklahoma,” Turpen joked after we introduced ourselves.

As Switzer had done years ago, Turpen wanted to know about where I worked and what I had done for a career, where I was from, who my wife was and what she did. Her name is Paula, I said, and she was a school principal before retiring and now works for a non-profit organization.

“Oh, she’s famous,” he said.

I laughed. My wife later told me she’s certain she has never met Turpen.

As we stood talking in the hallway of the convention center, Turpen opened his briefcase and handed me a little booklet he has written. It is entitled “10 Qualities for Survival and Success in the New Millennium.”

I admitted to him that I had misspelled his name in the paper years ago. He brushed it off as no problem.

Turpen was a presenter at one of the workshops at the convention, so he headed to his assigned room, which was just down the hall from mine.

“May I come in and take your picture,” I asked?

“Sure,” he replied. “Just email me a copy.”

So, I took the photo that is at the top of this page and later sent him a copy from my iPhone.

“Hello Mr. Turpen” I wrote with my thumb as a greeting before spell-correct on my phone got ahold of it.

It came out “Hello Mr. Turpentine.”  I failed to self-edit and hit “send.”

Turpen later sent me a “thank you” for the photo. He didn’t mention that I had misspelled his name AGAIN.

However, I quickly sent him an apology.

I got it right the third time.