What’s in a name? Apparently, a lot in OKC Baseball Club rebrand to ‘Comets’ … Or not much.

Comets scorebard
The Bricktown Ballpark scoreboard shows the team’s new name at reveal event.

The Oklahoma City Baseball Club revealed its new name, “Comets,” in a ceremony Saturday evening at the Chickasaw Bricktown Ballpark witnessed by at least a couple thousand enthusiastic fans.

I was among those who showed up for the Big Reveal, so I can attest to the collective cheer that went up when the “Comets” name and logo appeared on the scoreboard screen.

I was not expecting “Comets,” although I’m not sure what I expected. Maybe “Flycatchers,” which my friend Ed Godfrey had predicted as the future team name. Or the “Waving Wheats” or something that related to Oklahoma.

An aside: There’s is already a “Flycatchers” team in Oklahoma in the Pecos League team Blackwell Flycatchers.  Yes, Blackwell.

The OKC club tried hard to make “Comets” make sense for OKC baseball fans by linking it to Commerce, OK, native and MLB Hall of Famer Mickey Mantle. If you are like me, over the age of 60 and a long-time baseball fan, you know that Mantle was known as the “Commerce Comet.”

But if you are, say, 30 years old and a casual baseball fan, you may not even know who Mickey Mantle is or that he was from Oklahoma or that he had the “Comet” nickname.

In its presentation that night at the ballpark, the team also pointed out that stadium is located on Mickey Mantle Drive.

I thought it was a pretty big reach to link the “Comet” name to Mantle, but not entirely out of order. The team also linked the “Comets” name to the number of astronauts who were native Oklahomans.

Now THAT is a reach.

Ed Godfrey attended the event with me, and he was pretty ambivalent to the “Comets.” If I remember correctly, he said “meh.”

But our mutual friend, Steve Buck, had a much stronger reaction. About two minutes after the “Comets” name reveal, Steve unloaded on the name in our group text.

“Comets!!!! Why? Help me understand please? I hate it”

Yes, but how do you really feel, Steve?

The reaction on social media was similar, with dozens of folks posting on Twitter (now X) their opposition to the new name.

Screenshot

However, they aren’t ALL negative. In fact, Whitley O’Connor, co-founder of the Curbside Chronicle, went so far as to declare it the “best name in OKC Baseball’s history.”

Screenshot

Whitley makes a good point.

Before we left the “Comets” name reveal event on Saturday night at the Ballpark, I ran into my friend Russ Florence, and his son, Luke. Russ was all in on the new name, so I told him about Steve’s instant reaction.

“He’ll love it by the end of next season,” Russ predicted.

Bottom line: I’m pretty sure the actual name of the team won’t lure more people to the ballpark next year or drive any away. (Full disclosure: Steve Buck and I are both partial season ticket holders; and the team name won’t influence our decisions to follow the team)

Those of us who attend Comets games will be there just to watch some good ball, as my old editor, the late Bob Colon, would say.

As Ed and I were walking out of the stadium afterward, Ed said the name really didn’t matter because the team would change it in three years, anyway (presumably for the boost in merchandise sales, for you cynics).

If that is true, then the “Comets” name is perfect, I replied. A comet appears in the sky one night, and a few nights later it has disappeared.

And we’ll be on the the next name.

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jimstafford

I'm an Oklahoma City-based freelance writer with interests in Oklahoma startup community, Apple Inc, OKC Thunder & Texas Rangers.

3 thoughts on “What’s in a name? Apparently, a lot in OKC Baseball Club rebrand to ‘Comets’ … Or not much.”

  1. Howdy again, Jim:

    Three things:

    1. You have a lot of folks you call friends. Admirable.
    2. I hate the name. Makes no sense. This is from a kid who had one of those Mickey Mantle swing trainer things (looking back they were probably highly dangerous). I idolized The Commerce Comet, but this dog won’t hunt.
    3. The baseball situation in OKC is so much better than when I grew up there. Watching the 89ers at the tired old fairgrounds was … ugh, just ugh.

    At any rate, keep up the good work. I always learn something from these posts.

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